The Saudi Export Development Authority (Saudi Exports), under the "Saudi Made" brand, is participating in the Anuga India 2024 exhibition in Mumbai, showcasing 25 leading national companies in the food products sector to promote Saudi products globally and align with Saudi Vision 2030 goals.
The Saudi pavilion aims to create opportunities for trade agreements and partnerships, enhance export growth, and expand the reach of Saudi goods in Indian, Asian, and global markets, while also highlighting Saudi culture and high-quality national products through various promotional events.
Saudi non-oil exports to India exceeded SAR 23 billion in 2023, underscoring strong economic relations and a commitment to boosting trade and cooperation between Saudi Arabia and India as strategic partners.
Mumbai, August 29, 2024 – The Saudi Export Development Authority (Saudi Exports), operating under the "Saudi Made" identity, is making a significant impact at the Anuga India 2024 exhibition in Mumbai, which runs from August 28 to 30. This major international event is one of the largest of its kind, focusing on the food products sector and attracting thousands of visitors from around the world.
The Saudi pavilion at the exhibition proudly showcases 25 leading national companies specializing in food products, demonstrating Saudi Exports' commitment to elevating the presence of Saudi-made goods on the global stage. This initiative aligns with Saudi Exports’ broader strategy to promote national goods and services and increase their market share internationally. This effort is also a key component of Saudi Vision 2030, which seeks to diversify the Kingdom's economy by boosting non-oil exports and reducing dependence on oil revenues.
In addition to private sector companies, several government entities are participating in the exhibition, including the Saudi Export-Import Bank and the Small and Medium Enterprises General Authority (Monshaat). Their involvement underscores the coordinated approach being taken to support and enhance the international competitiveness of Saudi products.
Thamer Al-Mishrafi, a spokesperson for the Saudi Export Development Authority, highlighted the exceptional opportunities presented by participation in Anuga India 2024. He noted that the Saudi Made pavilion serves as a vital platform for national companies to engage in discussions, sign trade agreements, and establish investment partnerships and export memoranda of understanding. These activities are expected to contribute significantly to the growth of Saudi exports and enhance their penetration into global markets.
Al-Mishrafi emphasized that this edition of the exhibition would be attended by senior business leaders and key officials from both the government and private sectors. This gathering provides a valuable opportunity for networking, knowledge exchange, and deal-making, which will help expand the reach of the Saudi Made brand in Indian, Asian, and other international markets. He also pointed out that the Saudi participation includes various promotional events and activities designed to offer visitors a unique experience, highlighting the quality and diversity of Saudi culture and national products.
The robust presence of Saudi companies at Anuga India 2024 comes at a time when Saudi non-oil exports to India are already showing strong performance. In 2023, the value of these exports exceeded SAR 23 billion, reflecting the competitiveness and appeal of Saudi products in the Indian market. The Kingdom's active participation in the exhibition not only reinforces its commitment to enhancing trade and economic exchange with India but also signifies the strengthening strategic partnership between the two countries.
As Saudi Arabia and India continue to develop their bilateral relations across various fields, their economic cooperation grows ever stronger. Both nations are working closely to create and enhance joint economic opportunities, reflecting a shared vision for sustainable development and prosperity. The presence of Saudi Exports at Anuga India 2024 is a clear testament to this deepening partnership, aimed at promoting mutual growth and fostering a vibrant economic exchange between the two countries.