**Titular:** Alrajhi Bank, Zain KSA Forge Strategic Pact

**Intro:**
Alrajhi Bank and Zain KSA have solidified a strategic partnership through a memorandum of understanding (MoU), enhancing collaboration to integrate Zain KSA into Alrajhi’s Mokafaa loyalty program. The alliance aims to diversify rewards for customers, allowing them to earn and redeem points via telecom services, banking transactions, and partner networks.

**Factbox (50 words):**
– **Partners:** Alrajhi Bank (Waleed Al Moqbel) and Zain KSA (Eng. Sultan Al-Deghaither).
– **Focus:** Expand Mokafaa loyalty program; Zain becomes exclusive telecom partner.
– **Benefits:** Earn points via credit cards, app transactions, telecom services.
– **Redemption:** Points usable at Mokafaa’s retail, travel, and dining partners across Saudi Arabia.

**Alrajhi Bank and Zain KSA Forge Strategic Partnership to Elevate Customer Experience Through Enhanced Loyalty Program**

In a landmark move set to redefine customer-centric innovation, Alrajhi Bank, Saudi Arabia’s leading financial institution, and Zain KSA, a pioneer in ICT and digital services, have formalized a strategic partnership through a memorandum of understanding (MoU). This collaboration aims to integrate Zain KSA into Alrajhi Bank’s acclaimed Mokafaa loyalty program, offering customers unprecedented rewards and reinforcing both entities’ commitment to enhancing quality of life through cutting-edge solutions.

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**A Ceremony Marking a New Era**

The MoU signing ceremony, held at Alrajhi Bank’s headquarters in Riyadh, brought together key leaders from both organizations. Attendees included Waleed Bin Abdullah Al Moqbel, CEO and Managing Director of Alrajhi Bank, and Eng. Sultan bin Abdulaziz Al-Deghaither, CEO of Zain KSA, alongside senior executives. The event underscored the shared vision of both organizations to drive innovation in financial and telecommunications services.

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**Leadership Insights: Building a Customer-First Future**

**Waleed Al Moqbel** emphasized the strategic importance of the alliance: *“This partnership with Zain KSA aligns with our mission to expand Mokafaa’s reach and deliver unmatched value to our customers. By integrating telecommunications services into our loyalty ecosystem, we empower users to enjoy a seamless, rewarding experience across diverse sectors.”*

Echoing this sentiment, **Eng. Sultan Al-Deghaither** highlighted Zain KSA’s role: *“Our collaboration with Alrajhi Bank reflects our dedication to leveraging advanced technologies to elevate customer care. This partnership enables us to offer Zain KSA subscribers exclusive benefits through Mokafaa, enriching their digital lifestyles.”*

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**Mokafaa Loyalty Program: Broadening Horizons**

As Saudi Arabia’s premier loyalty initiative, Mokafaa allows customers to earn points through everyday banking activities, including credit card transactions, international transfers, bill payments via the Alrajhi mobile app, and online purchases. With Zain KSA now joining as the **exclusive telecommunications partner**, users can also accumulate and redeem points through telecom services, marking a first in the Kingdom’s loyalty program landscape.

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**Unlocking Unprecedented Rewards**

The enhanced Mokafaa program offers:
– **Earning Flexibility**: Points accrued via banking, shopping, and now Zain KSA’s telecom services.
– **Redemption Diversity**: Points can be exchanged for rewards across travel, dining, retail, and telecommunications.
– **Exclusive Perks**: Zain KSA customers gain access to tailored offers, blending financial and digital benefits.

This integration positions Mokafaa as a holistic rewards platform, bridging sectors to deliver unparalleled convenience and choice.

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**Strategic Impact: Pioneering Cross-Industry Innovation**

By uniting banking and telecommunications, Alrajhi Bank and Zain KSA are setting a new standard for customer engagement in Saudi Arabia. The partnership not only strengthens Mokafaa’s market leadership but also accelerates both brands’ digital transformation agendas. For Zain KSA, this alliance underscores its role as an enabler of smart solutions, while Alrajhi Bank reinforces its reputation as a forward-thinking financial hub.

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**The Road Ahead**

The collaboration signals a future where loyalty programs transcend traditional boundaries, creating interconnected ecosystems that cater to evolving consumer needs. As Mokafaa continues to expand its partner network, customers can anticipate even more personalized, tech-driven rewards—a testament to Alrajhi Bank and Zain KSA’s commitment to shaping a smarter, more rewarding tomorrow.

This partnership stands as a milestone in Saudi Arabia’s journey toward a digitally empowered society, where strategic alliances drive both economic growth and enhanced quality of life for all.

**15 FAQs: Alrajhi Bank & Zain KSA Partnership & Mokafaa Loyalty Program**

1. **What is the primary objective of the strategic partnership between Alrajhi Bank and Zain KSA?**
The partnership aims to enhance customer experience by integrating Zain KSA’s telecom services into Alrajhi’s Mokafaa loyalty program, offering exclusive rewards and broadening benefits for users in Saudi Arabia.

2. **How does the Mokafaa loyalty program function under this new collaboration?**
Customers earn points via banking transactions (credit cards, bill payments, international transfers) and redeem them at Mokafaa partners, now including Zain KSA’s telecom services, for rewards and lifestyle benefits.

3. **What exclusive role does Zain KSA play in the Mokafaa program?**
Zain KSA is the sole telecommunications partner, enabling customers to earn and redeem points through telecom-related activities, enhancing the program’s reach and value for users.

4. **Who attended the MoU signing ceremony between Alrajhi Bank and Zain KSA?**
The event included Alrajhi CEO Waleed Al Moqbel, Zain KSA CEO Eng. Sultan Al-Deghaither, and senior officials from both organizations at Al Rajhi Bank Headquarters in Riyadh.

5. **How can customers accumulate Mokafaa points through Zain KSA services?**
Specific telecom activities (e.g., bill payments, subscriptions) via Zain KSA will allow users to earn points, though exact mechanisms will be detailed post-implementation.

6. **What types of rewards can customers expect from the expanded Mokafaa program?**
Rewards include discounts, lifestyle benefits, telecom offers, and redemption options across partners in sectors like retail, aviation, dining, and now telecommunications.

7. **Why did Alrajhi Bank prioritize Zain KSA for this partnership?**
Zain KSA’s leadership in ICT and digital innovation aligns with Alrajhi’s goals to offer cutting-edge, diversified rewards, enhancing customer loyalty and satisfaction.

8. **How does this partnership align with Zain KSA’s strategic objectives?**
It supports Zain’s focus on customer-centric digital transformation, leveraging technology to deliver seamless experiences and integrated services through the Mokafaa platform.

9. **Can existing Mokafaa members immediately access Zain KSA rewards?**
Yes, once the integration is operational, members can redeem points for Zain KSA services, though activation timelines may depend on technical rollout schedules.

10. **What distinguishes Mokafaa from other loyalty programs in Saudi Arabia?**
Mokafaa offers a vast partner network, diverse earning avenues (banking and telecom), and high-value rewards, positioning it as a leading lifestyle-enhancing program.

11. **Are international transfers through Alrajhi Bank eligible for Mokafaa points?**
Yes, international transfers conducted via Alrajhi’s platforms accrue points, which can then be redeemed across all Mokafaa partners, including Zain KSA.

12. **How will this collaboration impact the telecom and banking sectors in Saudi Arabia?**
It bridges financial and telecom services, fostering innovation, cross-sector customer engagement, and setting a precedent for future industry partnerships in the Kingdom.

13. **What digital platforms support Mokafaa point redemption?**
Points can be managed and redeemed via Alrajhi’s mobile app and online banking systems, with Zain KSA services expected to integrate digitally post-launch.

14. **Does the partnership introduce any new technologies to enhance user experience?**
While not specified, the collaboration emphasizes leveraging Zain’s ICT expertise to deliver advanced digital solutions for smoother reward tracking and redemption processes.

15. **How does Alrajhi Bank plan to expand Mokafaa further after partnering with Zain KSA?**
Alrajhi aims to add more high-profile partners across industries, continuously diversifying rewards and simplifying point accumulation to solidify Mokafaa’s market leadership.

**CTA (Llamado a la Acción):**
¿Listo para disfrutar de beneficios exclusivos y una experiencia transformadora? **¡Únete al programa Mokafaa de Alrajhi Bank y descubre cómo tus transacciones diarias pueden convertirse en recompensas extraordinarias con Zain KSA!** Visita [www.alrajhibank.com/mokafaa](https://www.alrajhibank.com/mokafaa) o descarga la app de Alrajhi Bank para comenzar a acumular puntos hoy mismo.

**Conclusión:**
La alianza estratégica entre Alrajhi Bank y Zain KSA marca un hito en la convergencia de los sectores financiero y tecnológico en Arabia Saudita. Al integrar servicios de telecomunicaciones con un programa de lealtad líder como Mokafaa, ambas empresas no solo amplían sus horizontes de innovación, sino que redefinen la experiencia del cliente, ofreciendo valor tangible y personalizado. Este acuerdo refleja un compromiso compartido por impulsar la excelencia, aprovechando la digitalización para enriquecer la vida de los usuarios. Con proyectos como este, el futuro de los servicios integrados en el Reino se vislumbra más dinámico y conectado que nunca.

**Agradecimiento:**
Agradecemos a Alrajhi Bank, Zain KSA y a todos los líderes y equipos involucrados en hacer posible esta colaboración visionaria. Un reconocimiento especial a los ejecutivos Waleed Al Moqbel y Eng. Sultan Al-Deghaither por su liderazgo en la materialización de esta alianza. Finalmente, gracias a los clientes por ser el motor que inspira a ambas empresas a seguir innovando. ¡Este es solo el inicio de un camino lleno de oportunidades!

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