Madinah, February 13, 2024 AD, Almadinah Heritage, a subsidiary of the Public Investment Fund, made its mark at the prestigious 'FRUIT LOGISTICA' exhibition held in Berlin, Germany. The spotlight was on various Saudi date products, particularly the renowned Madinah Ajwa Dates, which garnered significant attention from attendees.
Eng. Bandar Al-Qahtani, CEO of Almadinah Heritage Company, elucidated that their participation in the exhibition was part of a collaborative effort organized by the National Center for Palms and Dates, bringing together several date producers from the Kingdom. The company showcased a diverse range of date products, both processed and unprocessed, including Ajwa, Sukkari, Khalas, Mabroom, and Majdool varieties.
Al-Qahtani emphasized Almadinah Heritage Company's mission to showcase top-tier date varieties at international expos and establish broader marketing channels for Saudi date products worldwide. He underscored the global recognition of Madinah Ajwa Dates, renowned for their distinct dark color and exquisite flavor, captivating the palates of culinary enthusiasts worldwide.
The 'FRUIT LOGISTICA' exhibition holds a prominent position among globally acclaimed food expos, serving as a pivotal platform for the exhibition and promotion of fresh food products while facilitating their entry into international markets. With participation from over 90 countries, the event serves as a showcase for a diverse array of national food products from around the world.
