AlUla, March 22, 2025 – The Incense Road in AlUla Governorate, dating back thousands of years, was a major trade route linking the Arabian Peninsula to Eastern and Western civilizations.
Caravans transporting frankincense, spices, and gold along this route also carried cultural knowledge and traditions. AlUla, strategically located between southern Arabia and the Levant, thrived under the Nabataean rule as a key commercial and cultural center, with the Hegra area showcasing its grandeur.
The Incense Road was not just a trade route but also a channel for cultural exchange, deeply influencing the civilizations it connected.
As AlUla gains recognition as a historical tourist destination, efforts to revive its legacy are in progress, with cultural events and projects emphasizing the role of the Incense Road, especially through AlUla Old Town, in shaping the region’s history.
Today, the Incense Road stands as a symbol of AlUla's importance in trade and cultural exchange, solidifying its place as one of the world’s most significant historical destinations.