Riyadh, November 30, 2024 — The fifth edition of the Ana Arabia exhibition officially opened yesterday at Via Riyadh as part of the much-anticipated Riyadh Season 2024. Running from November 29 to December 4, the exhibition presents a unique and immersive experience that seamlessly blends the richness of Arab traditions with modern innovations in the world of fashion and design.
This year’s edition has expanded significantly, welcoming over 270 Arab designers from 18 countries across the Arab world. The exhibition is showcasing a vast array of luxurious products, including haute couture, fine jewelry, perfumes, footwear, handbags, and, for the first time, a dedicated section for men’s fashion. The newly introduced The Loft, a vibrant addition to the event, focuses on contemporary men’s fashion and features 29 uniquely designed booths that cater to various tastes and styles, offering everything from cutting-edge streetwear to more sophisticated formal designs.
The exhibition is thoughtfully organized into several distinctive zones, each offering a unique atmosphere and experience. The Garden, with its 116 elegant booths, features a curated selection of fashion and perfume brands, including 18 booths representing the Gulf countries, highlighting the region's luxury fashion scene. Visitors can also enjoy international cafes such as the famous Les Deux Magots, adding a cosmopolitan flair to the experience.
Meanwhile, The Hub is a dynamic space where visitors can explore brands from Egypt, Lebanon, and Jordan, with a backdrop of live music and entertainment that enhances the vibrant cultural exchange. This section is a celebration of the creative and entrepreneurial spirit in the Arab world, showcasing fashion designers who are shaping the future of the region’s style scene.
Another exciting element of this year’s exhibition is The Alley, which invites visitors to immerse themselves in hands-on creative experiences. From live clothing design workshops to interactive displays, The Alley offers a space for guests to engage directly with the artistic processes behind Arab fashion, making it an educational and fun experience for all ages.
At its heart, Ana Arabia is more than just a fashion exhibition; it is a celebration of the diverse and rich creativity that thrives across the Arab world. It serves as a platform for showcasing the region’s finest talents, from established designers to emerging creatives, and highlights the cultural diversity that characterizes Arab fashion. The exhibition also underscores the Kingdom of Saudi Arabia's growing role as a global hub for art, culture, and design, particularly in the context of the broader Riyadh Season.
By blending tradition with contemporary innovation, Ana Arabia 2024 offers visitors a captivating journey through the vibrant world of Arab fashion. Whether exploring high-end couture, discovering the latest trends in men’s fashion, or participating in interactive design experiences, attendees are sure to leave with a renewed appreciation for the creativity and artistry of the Arab world. This year's exhibition is undoubtedly one of the standout events of Riyadh Season, further solidifying its place as a premier destination for global fashion and cultural exchange.