**Titular:** “Porsche Celebra 60 Años del 911 en IAA”

**Intro:**
Porsche conmemora seis décadas del icónico 911 en la IAA Mobility de Múnich con una escultura monumental reutilizable, actividades familiares y el debut del hypercar eléctrico Mission X. Bajo el nuevo lema “celebrar en su forma más bella”, la marca ofrece experiencias interactivas y test drives hasta el 10 de septiembre.

**Factbox (50 palabras):**
**Evento:** IAA Mobility, Múnich.
**Fechas:** Hasta 10 de septiembre.
**Destacados:** Escultura del 911, hypercar Mission X, test drives del Taycan/eBikes, zona familiar con mascota Tom Targa.
**Stand Porsche:** Entrada gratis hasta el 9/9 (10:00-20:00); 10/9 hasta 17:00.
**Ubicación:** Open Space, Wittelsbacherplatz.

**Porsche Celebrates 60 Years of the 911 at IAA Mobility 2023 with Innovation and Fanfare**

The **IAA Mobility 2023**, the world’s largest mobility trade fair, is underway in Munich, and Porsche is stealing the spotlight with a dazzling tribute to its legendary **911 sports car**, immersive experiences, and a bold vision for the future. As the event nears its grand finale on **September 10**, here’s a deep dive into Porsche’s show-stopping presence.

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### **1. A Colossal Tribute: The 911 Sculpture Dominates Munich’s Open Space**
To celebrate **60 years of the Porsche 911**, the brand has erected a monumental sculpture at Munich’s **Wittelsbacherplatz**. Stretching across 1,000 square meters, this larger-than-life silhouette of the iconic sports car serves as both a photo magnet and a symbol of its enduring legacy.
– **Sustainable Design**: The sculpture’s roof is ingeniously reusable, reflecting Porsche’s commitment to sustainability.
– **Historical Echoes**: The 911 first debuted at the IAA in 1963, and six decades later, it returns as a cultural icon. According to **Ragnar Schulte** (Head of Experiential Marketing at Porsche), the sculpture embodies the “countless stories and memories” shared by fans and owners worldwide.

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### **2. A New Motto: From Driving to Celebrating**
Porsche has reimagined its leitmotif, shifting from **“driving in its most beautiful form”** to **“celebrating in its most beautiful form.”** This fresh philosophy is brought to life through:
– **Family-Friendly Fun**: The Open Space area mimics a lively family reunion, complete with games and adventures led by mascot **Tom Targa**, engaging young car enthusiasts.
– **Photo Moments**: Guests can snap photos in a retro-style photo booth or pose for Polaroids, with options to download images via QR code or take home instant prints.
– **VDA Family Trail**: Kids collect stamps at interactive stations, blending education with entertainment.

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### **3. On-Stage Spectacles: Tech, Sustainability, and Love Stories**
Porsche’s stage program features two captivating series:
– **‘Brave New Love’**: Explores cutting-edge innovations, from Porsche’s **electric future** to sustainable mobility solutions.
– **‘911 Love Stories’**: Celebrates the 911’s legacy, highlighted by the debut of the **911 S/T** – a limited-edition model (only **1,963 units**, nodding to the car’s 1963 debut).

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### **4. Mission X: A Hypercar Hinting at Porsche’s Electric Ambitions**
The star of Porsche’s display is the **Mission X**, a futuristic concept hypercar that’s electrifying crowds. Key features include:
– **Le Mans-Style Doors**: Dramatic upward-opening doors.
– **High-Performance Electric Drivetrain**: A glimpse into Porsche’s vision for **electric hypercars**.
– **Crowd Favorite**: Already a standout during the fair’s opening days.

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### **5. Hands-On Experiences: Test Drives and eBikes**
Porsche invites visitors to engage directly with its tech:
– **Taycan Test Drives**: Book an accompanied drive in the all-electric Taycan via the **Porsche Test Drive webpage** or onsite counters.
– **eBike Adventures**: Ride Porsche’s sporty eBikes, blending eco-friendly mobility with athleticism.

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### **6. Practical Details: Visit Porsche for Free!**
– **Dates**: Open daily until **September 9** (10 a.m. – 8 p.m.), with a shorter day on **September 10** (closing at 5 p.m.).
– **Location**: Wittelsbacherplatz at Munich’s Open Space.
– **Cost**: **Free admission** – no tickets required!

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**Why Visit?**
Whether you’re a lifelong Porsche fan, a sustainability advocate, or a family seeking fun, Porsche’s IAA Mobility showcase offers something unforgettable. Don’t miss your chance to witness history, innovation, and the thrill of the 911’s 60th anniversary celebration!

*Pro Tip: Arrive early to secure test drives and explore the Mission X before the crowds descend!* 🚗💨

**15 FAQs About Porsche’s Exhibit at IAA Mobility 2023**

1. **What are the dates and location of Porsche’s exhibition at IAA Mobility 2023?**
Porsche’s exhibit runs until September 10, 2023, at Munich’s Open Space on Wittelsbacherplatz, with the main program ending at 5 PM on the closing day.

2. **What is the significance of the large 911 sculpture at Porsche’s exhibit?**
The sculpture celebrates 60 years of the Porsche 911, featuring a reusable design. It embodies the car’s legacy and stories shared by fans, customers, and enthusiasts worldwide.

3. **How has Porsche’s motto evolved for this event?**
Porsche replaced its 60-year motto “driving in its most beautiful form” with “celebrating in its most beautiful form,” emphasizing community and milestone celebrations.

4. **What family activities are available at Porsche’s Open Space?**
Families enjoy games, explorations with mascot Tom Targa, photo sessions, and the VDA Family Trail, where children collect stamps at interactive stations.

5. **How can visitors obtain photos taken at the exhibit?**
Photos from booths or Polaroid sessions can be downloaded via QR code or collected as instant physical copies on-site.

6. **Which exclusive models are displayed at Porsche’s exhibit?**
The limited 911 S/T (1,963 units) and the electric Mission X hypercar concept with Le Mans-style doors and advanced EV tech are showcased.

7. **Are test drives available at the event?**
Yes, accompanied Taycan test drives and eBike rides are offered. Book via Porsche’s Test Drive webpage or at the on-site counter.

8. **What sustainability topics does ‘Brave New Love’ cover?**
The program discusses Porsche’s eco-initiatives, electric mobility advancements, and technologies driving the brand toward a sustainable future.

9. **What are the opening hours for Porsche’s free exhibit?**
The stand is open daily from 10 AM to 8 PM until September 9, with reduced hours (until 5 PM) on September 10.

10. **How does the VDA Family Trail engage kids?**
Children collect stamps at interactive stations, blending play with learning about Porsche’s innovations and heritage.

11. **What makes the Mission X concept unique?**
It features Le Mans-style doors, a high-performance electric drivetrain, and serves as a vision for Porsche’s future electric hypercars.

12. **Is the Porsche exhibit free to attend?**
Yes, entry to Porsche’s Open Space is free, including access to exhibits, activities, and stage programs.

13. **How does Porsche honor the 911’s 60th anniversary?**
Through a monumental sculpture, the 911 S/T debut, and “911 Love Stories” highlighting its history and cultural impact.

14. **What interactive experiences cater to adults?**
Adults can test drive vehicles, attend tech talks, explore the Mission X, and participate in professional photo sessions.

15. **What is the focus of “911 Love Stories”?**
The program shares personal and historical narratives about the 911, from its 1963 IAA debut to its status as a global icon.

**CTA (Llamado a la Acción):**
¡No dejes pasar la oportunidad de ser parte de esta celebración histórica! Visita el stand de Porsche en el IAA Mobility antes del 10 de septiembre. Disfruta de experiencias únicas: desde explorar el icónico Porsche 911 S/T y el futurista Mission X hasta reservar un test drive en un Taycan o capturar recuerdos en las fotoboxes. ¿Listo para vivir la emoción? Reserva tu prueba de manejo en la web *Porsche Test Drive* o acércate al mostrador en el evento. Horario: de 10 a. m. a 8 p. m. (hasta el 9 de septiembre) y hasta las 5 p. m. el día 10. ¡Entrada gratuita!

**Conclusión:**
El IAA Mobility 2023 no solo celebra seis décadas de la leyenda del 911, sino que también marca un nuevo capítulo para Porsche, donde la tradición se fusiona con la innovación. Desde la imponente escultura que rinde homenaje al diseño atemporal del 911 hasta la visión eléctrica del Mission X, la marca demuestra que, aunque su lema evoluciona hacia *”celebrar en su forma más bella”*, su esencia permanece intacta: pasión por el automovilismo, sostenibilidad y conexión con sus fanáticos. Un evento que no solo cautiva a los amantes de los autos, sino que invita a todas las generaciones a ser parte del futuro de la movilidad.

**Agradecimiento:**
¡Gracias por sumarte a esta celebración! A todos los visitantes, entusiastas y familias que han hecho del Open Space de Porsche un punto de encuentro lleno de energía y creatividad: su entusiasmo es el motor que impulsa esta experiencia. Agradecemos especialmente a Munich y a los asistentes del IAA por ser parte de estos momentos inolvidables. Los invitamos a seguir conectados con Porsche, donde la innovación, el diseño y el compromiso con un futuro sostenible siguen acelerando hacia nuevos horizontes. ¡Hasta la próxima aventura! 🏁