**Titular:**
*Rolls-Royce Debuts Riviera Craft Collection*

**Intro:**
Rolls-Royce Motor Cars celebrates the ninth anniversary of London Craft Week with an exclusive exhibition at its Mayfair flagship. Showcasing bespoke craftsmanship inspired by the French Riviera, the display features handcrafted automotive artistry, including a shoreline-themed fascia and an embroidered headliner evoking the Mediterranean’s vibrant hues. The event runs May 8–14, 2023.

**Factbox (50 words):**
**Dates:** May 8–14, 2023.
**Venue:** Rolls-Royce Motor Cars London, Berkeley Street.
**Highlights:** Shoreline-inspired fascia with candy-painted waves; 100+ hour embroidered Turchese leather headliner; Coachline motifs of Riviera icons.
**Legacy Link:** Honors Sir Henry Royce’s Riviera residence, La Mimosa, blending regional elegance with Rolls-Royce’s Bespoke mastery.

**Rolls-Royce Celebrates London Craft Week with French Riviera-Inspired Bespoke Masterpieces**

From **May 8 to 14, 2023**, Rolls-Royce Motor Cars will mark the ninth anniversary of **London Craft Week** with an extraordinary exhibition of bespoke craftsmanship at its flagship Mayfair showroom. This year’s showcase, themed *“Location,”* draws inspiration from the sun-drenched elegance of the **French Riviera**—a region synonymous with luxury, artistry, and timeless glamour, mirroring the ethos of Rolls-Royce itself.

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### **A Celebration of Craftsmanship and Heritage**
Boris Weletzky, Regional Director for the UK, Europe, and Central Asia, encapsulates the brand’s vision:
> *“London Craft Week is a cornerstone of our annual calendar. This year, we honor the French Riviera—a place of breathtaking beauty and a cherished retreat for our clients. These bespoke creations reflect not only our artisans’ unparalleled skill but also the enduring connection between Rolls-Royce and this iconic destination.”*

The Riviera’s allure is deeply woven into Rolls-Royce’s history. Sir Henry Royce himself wintered at his Riviera residence, *La Mimosa*, from 1912 until his passing in 1933, cementing the marque’s bond with the region.

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### **The Art of the French Riviera: Four Bespoke Creations**

#### **1. Shoreline Fascia: Capturing the Mediterranean Coast**
Craftsmen from Rolls-Royce’s **Interior Surface Centre** reimagined the Riviera’s golden sands and azure waters through a meticulously handcrafted dashboard fascia.
– **Material & Technique**:
– *Ash Burr wood veneer* evokes the coastline’s soft sands.
– A custom “candy” paint—a translucent blend layered to mimic the sea’s depth—was applied using freehand spray techniques and delicate brushwork.
– Multiple lacquer coats and hand-polishing achieve a mirror-like finish.

#### **2. Riviera-Inspired Headliner: A Starlit Coastal Village**
The showstopping headliner transforms a car’s ceiling into a Riviera masterpiece:
– **Design**: A hand-painted Turchese leather canvas depicts a coastal town, embroidered with vibrant threads (Lemon, Iceland Moss, Sheida Pink, Fame Green).
– **Details**: 3D flowers, sculpted from thread and adorned with beads, cascade across the scene.
– **Craftsmanship**: Over *100 hours* of meticulous embroidery and beadwork.

#### **3. Coachline Motifs: Nautical Elegance**
The **Exterior Surface Centre** crafted four coachline designs on Arctic White panels:
– **Themes**: A sailboat, rolling waves, a parasol, and a Riviera village.
– **Technique**: Accented with champagne and blue glass crystals beneath a crystal-clear coat for a shimmering effect.

#### **4. Bespoke Umbrella: A Final Touch of Opulence**
Completing the collection is a two-tone umbrella in **Turchese and Arctic White**—a nod to the Riviera’s chic outdoor lifestyle.

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### **Why the French Riviera?**
The choice of theme reflects Rolls-Royce’s deep understanding of its clientele’s world—a realm of exclusivity, natural beauty, and cultural richness. The Riviera, with its legacy of attracting artists, aristocrats, and innovators, parallels Rolls-Royce’s own heritage of serving discerning patrons.

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### **Visit the Exhibition**
**Where**: Rolls-Royce Motor Cars London, Berkeley Street, Mayfair
**When**: May 8–14, 2023

This exhibition is more than a display of artistry—it’s a testament to Rolls-Royce’s limitless bespoke capabilities. Each piece invites viewers to experience the intersection of automotive excellence and haute craftsmanship, where every detail tells a story of passion, precision, and the pursuit of perfection.

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*Discover how Rolls-Royce transforms inspiration into automotive art at London Craft Week 2023.* 🎨✨

**FAQs: Rolls-Royce at London Craft Week 2023**

1. **What is the theme of Rolls-Royce’s 2023 London Craft Week exhibition?**
The theme is inspired by the French Riviera, highlighting its luxury, landscapes, and historical ties to Rolls-Royce, including Sir Henry Royce’s residence in the region.

2. **Where and when will the Rolls-Royce exhibition take place?**
The exhibition runs from May 8–14, 2023, at Rolls-Royce Motor Cars London, their flagship dealership on Berkeley Street in Mayfair.

3. **What unique craftsmanship pieces are featured this year?**
Highlights include a shoreline-themed fascia, a Riviera-inspired embroidered headliner, Coachline motifs (sailboat, waves, parasol, village), and a bespoke two-tone Turchese-Arctic White umbrella.

4. **How was the shoreline-themed fascia created?**
Craftsmen used Ash Burr veneer (resembling sand) and a custom “candy” paint layered to mimic Mediterranean waters, finished with lacquer and hand-polishing for a flawless gloss.

5. **What details define the Riviera-inspired headliner?**
A hand-painted coastal scene on Turchese leather, embroidered with 4-colored stitching and 3D thread flowers adorned with beads, requiring over 100 hours of artisan work.

6. **What are the Coachline motifs, and how were they designed?**
Four motifs (sailboat, waves, parasol, village) are displayed on an Arctic White panel with champagne-blue crystal accents, crafted by the Exterior Surface Centre.

7. **Why was the French Riviera chosen as this year’s theme?**
The Riviera symbolizes luxury and aligns with Rolls-Royce’s clientele, while honoring Sir Henry Royce’s historic ties to his winter home, La Mimosa.

8. **Can visitors purchase the exhibited bespoke items?**
The article doesn’t specify availability for purchase; pieces are displayed to showcase Rolls-Royce’s bespoke capabilities.

9. **What historical connection does Rolls-Royce have with the French Riviera?**
Sir Henry Royce built La Mimosa near Le Canadel in 1912, wintering there until his death in 1933, cementing the brand’s regional ties.

10. **What techniques were used for the Mediterranean water effect on the fascia?**
Artisans spray-painted translucent “candy” layers at varying angles, hand-brushed wave details, then applied lacquer and polishing for depth and motion.

11. **How long did the embroidered headliner take to create?**
Over 100 hours were spent hand-painting, stitching, and assembling 3D flowers with beads, showcasing meticulous craftsmanship.

12. **Is the exhibition open to the public?**
Yes, the works are displayed in the Mayfair showroom’s window during London Craft Week (May 8–14, 2023).

13. **What makes the bespoke umbrella unique?**
It features a two-tone Turchese and Arctic White design, aligning with the Riviera theme and Rolls-Royce’s luxury ethos.

14. **How does Rolls-Royce incorporate local inspiration into its designs?**
Designers study clients’ environments; past themes included Goodwood Estate, while 2023 draws from the Riviera’s architecture, colors, and lifestyle.

15. **Will Rolls-Royce participate in future London Craft Weeks?**
The brand emphasizes the event’s importance in its annual calendar, suggesting continued participation to showcase bespoke craftsmanship.

**CTA (Call to Action):**
Don’t miss the chance to witness these extraordinary masterpieces of Bespoke craftsmanship firsthand! Visit Rolls-Royce Motor Cars London at 8 Berkeley Street, Mayfair, from **May 8 to May 14, 2023**, and immerse yourself in the artistry inspired by the French Riviera. Whether you’re an admirer of luxury, design, or heritage, this exclusive exhibition promises to redefine elegance. Secure your spot today and experience the pinnacle of creativity—where timeless inspiration meets unparalleled craftsmanship.

**Conclusión:**
Rolls-Royce Motor Cars continues to elevate the art of luxury through its unwavering dedication to Bespoke craftsmanship. This year’s London Craft Week exhibition is not just a celebration of skill but a testament to the brand’s ability to transform inspiration—whether drawn from the sun-kissed shores of the French Riviera or the vibrant hues of Mediterranean life—into tangible works of art. Each meticulously crafted piece, from the wave-kissed fascia to the embroidered headliner, reflects Rolls-Royce’s heritage of excellence and its deep connection to the worlds its clientele inhabits. As the brand honors its legacy and looks to the future, this exhibition reaffirms why Rolls-Royce remains synonymous with unrivaled luxury and innovation.

**Agradecimiento:**
Thank you for joining us in celebrating the intersection of artistry, heritage, and luxury at London Craft Week 2023. Rolls-Royce Motor Cars extends its gratitude to the artisans, designers, and patrons who make such extraordinary creations possible. Stay connected with us for more updates on Bespoke innovations and exclusive experiences. Follow our journey as we continue to craft the extraordinary—because at Rolls-Royce, luxury is not just made; it is *perfected*.

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✨ *Wherever inspiration takes you, Rolls-Royce ensures the journey is as exquisite as the destination.* ✨