**Título:**
Saudi, Kering Launch Fashion Sustainability Award

**Intro:**
The Saudi Fashion Commission and luxury group Kering have launched the *Kering Generation Award X Saudi Arabia* (Nov 18, 2024), a competition to accelerate sustainable fashion startups. Targeting innovators in circularity, water protection, and customer engagement, the initiative aligns with Vision 2030, offering finalists mentorship and global exposure at Paris’s Change-Now Summit 2025.

**Factbox (50w):**
– **Organizers:** Saudi Fashion Commission & Kering.
– **Focus:** Startups driving sustainability (circular economy, water solutions, consumer engagement).
– **Prizes:** 10-day Paris mentorship, Change-Now Summit showcase.
– **Timeline:** Applications open; 20 shortlisted by Dec 2024, bootcamp in Riyadh; winners announced Jan 2025.
– **Vision:** Supports Saudi Arabia’s 2030 sustainability goals.

**Kering Generation Award X Saudi Arabia: Catalyzing Sustainable Innovation in Fashion**

**Riyadh, November 18, 2024** – In a landmark move to accelerate sustainability in the global fashion industry, the Saudi Fashion Commission and luxury conglomerate Kering have launched the **Kering Generation Award X Saudi Arabia**, a pioneering competition designed to empower startups revolutionizing sustainable practices. This initiative underscores Saudi Arabia’s strategic push to position itself as a regional and global leader in ethical fashion, aligned with the transformative goals of Vision 2030.

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### **Competition Overview: Nurturing Tomorrow’s Fashion Innovators**
The Kering Generation Award seeks startups and emerging enterprises that are either based in Saudi Arabia or actively expanding into the Kingdom. The focus? Solutions that redefine the industry’s approach to **sustainability** across three critical areas:
1. **Customer Engagement**: Technologies or platforms that drive conscious consumer behavior.
2. **Circular Economy**: Innovations in recycling, waste reduction, and material reuse.
3. **Water Protection**: Systems to minimize water consumption and pollution in production.

Applications are now open, with **20 finalists** to be selected by December 2024. These entrepreneurs will embark on a transformative journey designed to amplify their impact.

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### **From Boot Camp to Global Stage: The Roadmap to Success**
#### **Phase 1: Riyadh Boot Camp (December 2024)**
The shortlisted candidates will participate in an intensive boot camp in Riyadh, featuring:
– **Expert Mentorship**: Sessions led by Kering’s sustainability leaders and Saudi fashion innovators.
– **Workshops**: Focused on refining business models, KPIs, and pitch strategies.
– **Networking**: Opportunities to connect with investors, industry leaders, and peers.

#### **Phase 2: Top 10 Finalists & Jury Evaluation**
After the boot camp, ten startups will advance to the final round. A prestigious jury—comprising global sustainability experts, Kering executives, and Saudi industry leaders—will evaluate proposals based on:
– **Innovation**: Uniqueness and scalability of the solution.
– **Sustainability Impact**: Measurable environmental or social benefits.
– **Commercial Viability**: Potential for market success and long-term growth.

#### **Phase 3: Awards Ceremony (January 2025)**
The top three winners will be unveiled at a high-profile ceremony in Riyadh, marking the culmination of this groundbreaking initiative.

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### **Prize Package: Fueling Global Growth**
The winning startups will receive:
– **10-Day Mentorship in Paris**: Direct access to Kering’s sustainability teams, including workshops at their global headquarters.
– **Change-Now Summit 2025 Showcase**: A platform to present innovations at one of the world’s largest sustainability events, gaining international visibility.
– **Strategic Support**: Tailored guidance to scale their solutions within Saudi Arabia and beyond.

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### **A Strategic Partnership for Sustainable Fashion**
The collaboration between the Saudi Fashion Commission and Kering, formalized through a **Memorandum of Understanding (MoU)**, signals a shared commitment to redefining the future of fashion. For Saudi Arabia, this initiative aligns with Vision 2030’s goals to diversify the economy, empower local talent, and position the Kingdom as a hub for innovation. For Kering—parent company of Gucci, Saint Laurent, and Balenciaga—it reinforces its leadership in luxury sustainability.

**Burak Cakmak**, CEO of the Saudi Fashion Commission, stated:
*“This award is a catalyst for homegrown talent and global innovators to co-create solutions that will shape a greener, more equitable fashion industry in Saudi Arabia.”*

**Marie-Claire Daveu**, Kering’s Chief Sustainability Officer, added:
*“By nurturing these startups, we’re not just investing in ideas—we’re building ecosystems that drive real change.”*

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### **Why This Matters for Saudi Arabia’s Fashion Landscape**
The Kering Generation Award X Saudi Arabia is more than a competition—it’s a cornerstone of the Kingdom’s ambition to merge cultural heritage with cutting-edge sustainability. By fostering innovation and global collaboration, Saudi Arabia aims to:
– Attract international startups and investors to its burgeoning fashion sector.
– Reduce the industry’s environmental footprint through scalable solutions.
– Empower local entrepreneurs to compete on the global stage.

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**Applications are now open** for startups ready to redefine fashion’s future. For details, visit the Saudi Fashion Commission’s official portal.

*Stay tuned for updates as Saudi Arabia stitches sustainability into the fabric of global fashion.*

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**Tags**: Saudi Vision 2030, Sustainable Fashion, Kering, Circular Economy, Saudi Fashion Commission, Innovation, Startups
**Categories**: Sustainability, Fashion, Entrepreneurship, Middle East Business

**FAQs: Kering Generation Award X Saudi Arabia**

1. **What is the Kering Generation Award X Saudi Arabia?**
A competition by the Saudi Fashion Commission and Kering to identify startups driving sustainability in fashion, focusing on innovation in customer engagement, circular economy, and water protection.

2. **Who is eligible to apply?**
Startups based in Saudi Arabia or those expanding into the Kingdom, offering transformative solutions aligned with the competition’s sustainability goals.

3. **What are the focus areas for submissions?**
Projects must address customer engagement, circular economy practices, or water protection initiatives within the fashion industry.

4. **What are the key deadlines and event dates?**
Applications are open now; 20 finalists will be shortlisted by December 2024. Boot camps and mentorship occur in Riyadh, with winners announced in January 2025.

5. **How do I apply for the competition?**
Details are available through the Saudi Fashion Commission’s official channels. Startups must submit proposals showcasing innovation, impact, and commercial viability.

6. **What criteria are used to judge entries?**
Submissions are evaluated based on innovation, sustainability impact, scalability, and commercial potential within the fashion sector.

7. **What do winners receive?**
Top three winners gain a 10-day mentorship in Paris with Kering’s sustainability experts and a chance to present at the 2025 Change-Now Summit.

8. **What happens during the Riyadh boot camp?**
Finalists attend workshops to refine KPIs, enhance pitching strategies, and receive mentorship from industry leaders to strengthen their proposals.

9. **How many finalists progress to the final jury?**
20 startups are shortlisted for the boot camp, with 10 advancing to the final jury evaluation before the awards ceremony.

10. **Why is this partnership significant?**
The Saudi Fashion Commission and Kering aim to advance sustainable innovation in fashion, aligning with Saudi Vision 2030’s economic diversification goals.

11. **How does this align with Saudi Vision 2030?**
The initiative supports building a sustainable, globally competitive fashion industry, fostering creativity and entrepreneurship in the Kingdom.

12. **Can international startups participate?**
Yes, if they are expanding operations into Saudi Arabia and meet the competition’s sustainability and innovation criteria.

13. **What is the duration of the Paris mentorship?**
Winners participate in a 10-day program with Kering’s sustainability teams to refine their projects and access global networks.

14. **What is the Change-Now Summit?**
A premier global event showcasing scalable sustainability solutions, where winners will present their innovations to international stakeholders.

15. **Are there participation fees or costs?**
The press release does not mention fees; selected finalists likely receive support for boot camp attendance, but details should be confirmed via official channels.

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Each FAQ addresses common inquiries while adhering to the press release’s details, ensuring clarity for potential applicants and stakeholders.

**CTA (Call to Action):**
🚀 *Are you a visionary entrepreneur shaping the future of sustainable fashion?* **Apply now for the Kering Generation Award X Saudi Arabia!**
Submit your innovative solutions by December 2024 and seize the chance to gain global exposure, mentorship from industry leaders, and a platform to scale your impact. Visit [Saudi Fashion Commission’s website](#) to learn more and join the movement redefining fashion’s sustainable future. *The clock is ticking—your ideas can change the world!*

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**Conclusión:**
The Kering Generation Award X Saudi Arabia marks a pivotal step in the Kingdom’s journey to becoming a global beacon for sustainable fashion. By empowering startups that blend creativity with eco-conscious innovation, Saudi Arabia is not only advancing its Vision 2030 goals but also setting a new standard for the industry worldwide. This competition transcends borders—it’s a catalyst for reimagining how fashion can harmonize tradition, technology, and environmental stewardship. As the world turns its eyes to Riyadh in January 2025, one thing is clear: the future of fashion is being woven today, thread by sustainable thread.

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**Agradecimiento:**
A heartfelt thank you to the Saudi Fashion Commission and Kering for spearheading this transformative initiative. Your collaboration exemplifies the power of partnership in driving meaningful progress. To our readers, we extend gratitude for your commitment to supporting sustainable innovation. Share this opportunity with aspiring changemakers and join us in celebrating a new era for fashion—one where creativity and responsibility walk hand in hand. 🌍✨ *Together, we stitch a better tomorrow.*