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Hyundai unveils seventh-generation Azera sedan in Middle East

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**Titular:** “Hyundai Launches All-New Azera Flagship”

**Intro:**
Hyundai Motor Company Middle East & Africa unveiled the seventh-generation Azera, redefining luxury with bold design and advanced tech. The sedan features a 5,035mm frame, minimalist eco-friendly interiors, and innovative systems like the ccNC infotainment and Bose audio. Available in Base and Calligraphy trims, it offers hybrid engines and Hyundai Smart Sense safety enhancements for a premium drive.

**Factbox:**
– **Engines:** 3.5L GDi (300hp) / 1.6L Turbo Hybrid (180ps)
– **Length:** 5,035mm (+45mm)
– **Tech:** ccNC system, Bose Sound True, Smart Sense suite
– **Trims:** Base (ergonomic) & Calligraphy (premium reclining seats)
– **Hybrid:** E-Motion Drive | Antibacterial materials

**Hyundai Unveils the Seventh-Generation Azera: Redefining Luxury and Innovation in the Middle East**

Hyundai Motor Company Middle East & Africa HQ has officially launched the seventh-generation Azera flagship sedan in the Middle East, marking a bold evolution of the model that first debuted in 1986. Combining sophisticated design, cutting-edge technology, and unparalleled comfort, the all-new Azera reaffirms Hyundai’s commitment to premium mobility.

### **A Design That Transcends Generations**
The 2024 Azera boasts a sculpted, dynamic exterior that blends artistry with futuristic vision. At 5,035 mm in length (45 mm longer than its predecessor), the sedan features a 50 mm extended rear overhang and a 10 mm longer wheelbase, enhancing both presence and interior space. Key design highlights include:
– **Streamlined Silhouette**: A lowered roofline, pushed-back C-pillars, and frameless doors create a sleek, upscale profile.
– **Bold Front Fascia**: A horizontal daytime running light strip commands attention, flanked by sharp LED headlamps.
– **Clean Lines**: Automatic flush-type door handles and minimalist rear lamps emphasize aerodynamic efficiency.

Mr. Bryan Park, Head of Hyundai Middle East & Africa HQ, describes the design as “an impressive fusion of art and technology,” crafted to appeal across generations.

### **Interior: Minimalism Meets Premium Comfort**
The cabin prioritizes ergonomics and tranquility, offering a sanctuary of luxury:
– **Spacious Layout**: The extended wheelbase translates to generous legroom, especially for rear passengers.
– **Dual Trim Options**:
– **Base Trim**: Focuses on minimalist design with high-quality materials and intuitive controls.
– **Calligraphy Trim**: Elevates luxury with exclusive features like reclining rear seats, electrically adjustable sunshades, and noise-canceling technology via soundproof glass and specialized tires.
– **Eco-Conscious Materials**: Vegetable-dyed leather, bamboo-based coatings, and antibacterial surfaces underscore Hyundai’s sustainability focus.
– **Ambient Innovation**: Mood lighting adapts to driving modes, voice commands, or ignition status, while a 12.3-inch digital cluster and 10.25-inch touch climate controls dominate the high-tech dashboard.

### **Next-Gen Technology for Smart Mobility**
The Azera debuts Hyundai’s **Connected Car Navigation Cockpit (ccNC)**, integrating navigation, cluster displays, and heads-up visuals into a unified interface. Additional tech highlights:
– **Bose Premium Sound System**: Uses “Sound True” AI to upscale audio quality and CenterPoint 360 for immersive surround sound.
– **Smart Steering Wheel**: A one-spoke design with LED indicators syncs with voice commands and driving modes.
– **Remote Smart Parking Assist**: Maneuver into tight spots via smartphone control, aided by reverse guide lighting for safety.

### **Performance: Power Meets Efficiency**
Two engine options cater to diverse preferences:
1. **3.5-liter GDi Engine**: Delivers 300 PS and 36.6 kgf-m torque for spirited driving.
2. **1.6-liter Turbo Hybrid (HEV)**: Balances efficiency with 180 PS and 27.0 kgf-m torque, featuring **E-Motion Drive** for seamless transitions between dynamic and comfort modes.

### **Safety First: Hyundai Smart Sense Suite**
The Azera prioritizes occupant well-being with advanced driver aids:
– **Forward Collision-Avoidance Assist 1.5 (FCA)**: Detects vehicles, pedestrians, and cyclists.
– **Blindspot View Monitor (BVM)**: Projects real-time side camera feeds onto the cluster.
– **Safe Exit Assist (SEA)**: Prevents doors from opening into approaching traffic.
– **Reverse Parking Collision Avoidance (PCA)**: Automatically brakes during reversing maneuvers.

### **Final Thoughts**
The seventh-generation Azera is more than a sedan—it’s a statement of Hyundai’s ambition to lead in premium mobility. With its fusion of avant-garde design, wellness-focused interiors, and intelligent tech, the Azera is poised to captivate Middle Eastern buyers seeking sophistication without compromise.

*Availability and pricing details will be announced soon.*


*Stay tuned for updates on test drives and regional launch events.*

**FAQs: All-New 7th-Generation Hyundai Azera**

1. **What are the key upgrades in the 7th-generation Hyundai Azera?**
The new Azera features a 45 mm longer body, frameless doors, advanced tech like the ccNC infotainment system, hybrid engine options, and Hyundai Smart Sense safety suite. Its design blends futuristic aesthetics with eco-friendly materials.

2. **How does the new Azera’s size compare to its predecessor?**
It measures 5,035 mm (45 mm longer), with a 50 mm extended rear overhang and 10 mm longer wheelbase, enhancing cabin space and proportions.

3. **What engine options are available?**
Two engines: a 3.5-liter GDi (300 PS, 36.6 kgf-m torque) and a 1.6-liter turbo hybrid (180 PS, 27.0 kgf-m torque).

4. **What is the E-Motion Drive in the hybrid model?**
Combines E-Dynamic Drive (dynamic acceleration/cornering) and E-Comfort Drive (smoother ride), optimizing performance and efficiency.

5. **What distinguishes the Base and Calligraphy trims?**
The Base trim emphasizes minimalism and ergonomics, while the Calligraphy adds premium features like reclining rear seats, electric window curtains, and exclusive interior styling.

6. **What luxury features are included in the Calligraphy trim?**
Noise-cancelling tires, soundproof glass, removable carpet, reclining rear seats, and electrically adjustable rear window curtains.

7. **What safety technologies does Hyundai Smart Sense include?**
Forward Collision-Avoidance Assist 1.5, Reverse Parking Collision Avoidance Assist, Blindspot View Monitor, Safe Exit Assist, and Remote Smart Parking Assist.

8. **What is the Connected Car Navigation Cockpit (ccNC)?**
Hyundai’s latest infotainment system integrating the HUD, cluster, and navigation into a unified interface for seamless connectivity.

9. **How does the Bose audio system enhance sound quality?**
Uses a “Sound True” algorithm to upscale low-quality media and Center Point 360 surround sound for immersive audio.

10. **What inspired the Azera’s interior design?**
Draws from traditional Korean aesthetics and natural elements, using eco-friendly materials like vegetable-dyed leather and bamboo-based coatings.

11. **What eco-friendly materials are used in the Azera?**
Natural vegetable-dyed leather, bamboo color coatings, and antibacterial-treated surfaces for frequently touched areas.

12. **How does Remote Smart Parking Assist work?**
Allows drivers to maneuver into/out of parking spots remotely via smartphone, enhancing convenience in tight spaces.

13. **Does the Azera offer health-conscious features?**
Yes, seats and surfaces use antibacterial materials to reduce germ spread and promote passenger well-being.

14. **What is the purpose of the reverse guide lighting?**
Projects light patterns during reversing to alert pedestrians and vehicles of the Azera’s intended path.

15. **How does the cabin mood lighting function?**
LED lights in the crash pad garnish change color based on ignition status, drive mode, or voice recognition, enhancing driver-vehicle interaction.


These FAQs address the sedan’s design, performance, tech, and wellness-focused innovations, aligning with Hyundai’s emphasis on luxury, safety, and sustainability.

**CTA:**
¿Listo para experimentar el lujo reinventado? Descubre más sobre el *all-new Azera* en el sitio oficial de Hyundai o visita tu concesionario más cercano para reservar un test drive. ¡Eleva tu viaje a un nuevo estándar de sofisticación y tecnología!

**Conclusión:**
La séptima generación del Hyundai Azera no solo reafirma su legado como sedán premium, sino que redefine la elegancia con un diseño audaz, tecnología vanguardista y un enfoque centrado en el bienestar del conductor y pasajeros. Desde su arquitectura inspirada en la naturaleza hasta su sistema de seguridad Hyundai Smart Sense y su revolucionaria plataforma ccNC, este modelo fusiona tradición e innovación para ofrecer una experiencia de conducción excepcional. Con dos opciones de motorización y detalles pensados para el confort absoluto, el Azera se posiciona como un ícono de lujo inteligente y sostenible, listo para conquistar las carreteras de Medio Oriente y más allá.

**Agradecimiento:**
¡Gracias por acompañarnos en este recorrido por el *all-new Azera*! En Hyundai, seguimos comprometidos con llevar la movilidad premium al siguiente nivel. ¿Tienes preguntas o comentarios? ¡Déjalos abajo y no olvides seguirnos para mantenerte al día con las últimas novedades del mundo automotriz! 🚗✨

Sheryll Mericido
Sheryll Mericido
المقالات: 106

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