**Titular:** “Hyundai Kona Redefines B-SUV Innovation”

**Intro:**
Hyundai Motor MENA, with Saudi partners Wallan, Almajdouie, and Al Naghi, unveiled the next-gen Kona at Riyadh’s JAX District. The B-SUV combines EV-inspired design, Advanced SmartSense safety tech, and versatile powertrains—including hybrid and upcoming electric variants—to dominate its class with expanded dimensions and a 12.3-inch panoramic display.

**Factbox (50w):**
– **Launch:** Regional debut in Riyadh with Saudi partners.
– **Powertrains:** Hybrid (HEV), ICE, N Performance; EV coming 2024.
– **Features:** 12.3″ dual screens, SmartSense ADAS, 466L cargo space.
– **Dimensions:** 4,355mm length (+175mm), 2,660mm wheelbase.

**Hyundai Unveils the All-New Kona in Riyadh: A Revolutionary B-SUV Designed for the Future**

Hyundai Motor Company, in collaboration with its Saudi partners Wallan, Almajdouie, and Al Naghi, recently hosted a landmark regional press event at Riyadh’s vibrant JAX District. The star of the show was the all-new Kona, a bold reimagining of the B-segment SUV that combines cutting-edge technology, electrification-ready design, and versatile performance to redefine its class.

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### **A New Era of Design: Electrification Meets Dynamism**
Breaking from tradition, Hyundai took an unconventional approach by designing the Kona as an electric vehicle (EV) first, then adapting it for internal combustion engines (ICE) and hybrid (HEV) variants. This “EV-first” philosophy is evident in its futuristic exterior:

– **Iconic Proportions**: At 4,355mm long (+175mm vs. predecessor) and a 2,660mm wheelbase (+60mm), the Kona offers a commanding road presence and enhanced interior space.
– **Aerodynamic Excellence**: A drag coefficient of 0.27 and sleek parametric surfaces optimize efficiency, while dynamic chrome lines connect the beltline to a rear spoiler with integrated high-stop lamp.
– **N Performance Flair**: Sportier variants feature black mirrors, dual exhausts, silver trim, and a wing-shaped bumper for an aggressive stance.

The EV-inspired design is accentuated by bright color options and sculpted wheel arches, catering to diverse lifestyles while maintaining Hyundai’s signature boldness.

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### **Spacious, Tech-Driven Interior: A “Living Space” for Modern Lifestyles**
The Kona’s expanded dimensions and EV-derived platform create a versatile cabin tailored for comfort and innovation:

– **Dual Panoramic Displays**: A first-in-class dual 12.3-inch screen setup (instrument cluster + AVN) immerses drivers in a digital cockpit.
– **Ergonomic Innovation**: The gear shifter is relocated behind the steering wheel (as paddle shifters), freeing up space for a modular console with rotating cup holders and smart storage.
– **Premium Comfort**: Zero-gravity front seats evenly distribute body pressure, while reclining second-row seats (with latch mechanism) enhance passenger flexibility.
– **Cargo Versatility**: Up to 466 liters (VDA) of cargo space, expandable via a fully folding rear seat and Smart Tailgate system for effortless loading.

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### **Cutting-Edge Technology: Connectivity and Convenience**
The Kona debuts Hyundai’s latest tech advancements, setting a new benchmark for its segment:

– **Hyundai’s First ccNC System**: The Connected Cockpit ensures seamless synchronization between displays, powered by advanced graphics and over-the-air (OTA) updates.
– **Bose Premium Audio**: An 8-speaker system with subwoofer delivers immersive sound, complemented by USB-C ports (front and rear) and a 12V outlet.
– **Bluelink® Integration**: Forthcoming music and video streaming services will elevate in-car entertainment.
– **Smart Lighting**: Wide-projection LED headlights and ambient lighting enhance both aesthetics and visibility.

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### **Hyundai SmartSense: Safety Redefined**
The Kona’s Advanced Driver Assistance Systems (ADAS) lead its class with features like:

– **Driver Condition Monitoring (DSM)**: Uses an interior camera to detect drowsiness or distraction, issuing alerts or interventions.
– **Remote Smart Parking (RSPA)**: Maneuver the Kona in/out of tight spots via the smart key.
– **Blind Spot Vision Monitor (BVM)**: Projects live camera feeds during lane changes to eliminate blind spots.
– **Collision Avoidance**: Forward Collision-Avoidance (FCA), Blind-Spot Collision-Avoidance (BCA), and Intelligent Speed Limit Assist (ISLA) work proactively to prevent accidents.
Additional features include Highway Driving Assist (HDA), Lane Keeping Assist (LKA), and Navigation-Based Smart Cruise Control (NSCC).

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### **Powertrain Options: Electrification for Every Driver**
Aligning with Hyundai’s 2030 electrification strategy (11 new EVs planned), the Kona offers:
– **Hybrid (HEV) and ICE variants**, each with N Performance upgrades.
– **Upcoming All-Electric EV**: Launching soon in select markets, leveraging the model’s EV-native design.

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### **Conclusion: The Kona’s Vision for Tomorrow**
The all-new Kona is more than an SUV—it’s a statement of Hyundai’s commitment to innovation, safety, and sustainability. By prioritizing electrification, cutting-edge tech, and adaptable design, the Kona caters to Saudi Arabia’s dynamic drivers and beyond.

As Hyundai accelerates toward a greener future, the Kona stands as a testament to the brand’s ability to blend versatility, performance, and forward-thinking engineering.

**Stay tuned for the EV variant’s arrival, poised to redefine electric mobility in the region.**

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*Explore the future of driving with Hyundai Kona—where innovation meets lifestyle.*

**FAQs: All-New Hyundai Kona**

1. **What powertrain options are available for the all-new Hyundai Kona?**
The Kona offers hybrid (HEV), internal combustion engine (ICE), and N Performance variants. An all-electric EV version will launch soon in select markets, aligning with Hyundai’s 2030 electrification strategy.

2. **How does the second-generation Kona’s design differ from its predecessor?**
It features a bold EV-inspired exterior, expanded dimensions (+175mm length, +60mm wheelbase), parametric surfaces, dynamic chrome lines, and aerodynamic enhancements for a drag coefficient of 0.27.

3. **What are the key safety features in the Kona’s Advanced SmartSense ADAS?**
It includes Forward Collision Avoidance (FCA), Blind Spot Monitoring (BVM), Remote Smart Parking Assist (RSPA), Driver Condition Monitoring (DSM), Lane Keeping Assist (LKA), and Highway Driving Assistance (HDA).

4. **When will the all-electric Kona EV be released, and which markets will it target?**
The EV variant will debut soon, initially available in specific markets as part of Hyundai’s plan to launch 11 electric vehicles by 2030. Exact regions remain undisclosed.

5. **What interior technologies enhance comfort and connectivity?**
Dual 12.3-inch panoramic displays, Hyundai’s first Vehicle Connected Cockpit (ccNC), Bose premium audio with 8 speakers, ambient lighting, and USB-C charging ports for all passengers.

6. **How has the Kona’s interior space improved?**
Increased dimensions create a roomier cabin, with a floating C-panel, optimized reclining seats, and a redesigned center console offering additional storage. The wheelbase extends to 2660mm.

7. **What is the cargo capacity and storage versatility?**
The Kona provides 466 liters (VDA) of cargo space, expandable via foldable rear seats. The Smart Tailgate Customizable Interior simplifies loading luggage, shopping bags, and bulky items.

8. **What aerodynamic features contribute to the Kona’s 0.27 drag coefficient?**
Sleek front styling, sculpted wheel arches, parametric surfaces, and a rear spoiler with an integrated high stop lamp (HMSL) optimize airflow and reduce resistance.

9. **How does Hyundai’s electric-to-ICEV conversion influence the Kona’s design?**
Prioritizing EV architecture first enabled a futuristic exterior, pure SUV proportions, and dynamic styling, later adapted for ICE/hybrid models, ensuring a cohesive, modern aesthetic.

10. **What distinguishes the N Performance variants?**
They feature black mirrors, optional black roof/spoiler, aggressive front/rear bumpers, dual exhausts, silver trim, and a lowered stance for a sportier look and enhanced performance.

11. **How does the Blind Spot Vision Monitor (BVM) work?**
BVM uses cameras to display blind spots on the dashboard during lane changes, alerting drivers to potential collisions and automatically applying brakes if necessary.

12. **How does Remote Smart Parking Assist (RSPA) function?**
RSPA allows drivers to park or exit tight spaces remotely via the smart key, with the vehicle autonomously maneuvering forward or backward for added convenience.

13. **What connectivity options are included?**
The Kona features Hyundai’s latest tech: Bluetooth®, USB-C ports with data support, 12V outlets, and upcoming Bluelink® music/video streaming. OTA updates keep systems current.

14. **How does Driver Condition Monitoring (DSM) enhance safety?**
DSM uses an interior camera to detect drowsiness or distraction, triggering alerts or interventions (e.g., seat vibrations) to ensure driver alertness.

15. **Which ADAS features assist in highway driving?**
Highway Driving Assistance (HDA), Intelligent Cruise Control (SCC), Lane Following Assist (LFA), and Navigation-Based SCC adjust speed and steering for safer, more relaxed journeys.

**CTA (Llamado a la Acción):**
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**Conclusión:**
El *nuevo Hyundai Kona* no solo redefine el segmento B-SUV, sino que también marca un hito en la movilidad del futuro. Con su enfoque eléctrico pionero, diseño aerodinámico, espacio versátil y tecnologías innovadoras como el sistema *Advanced SmartSense* y el *Vehicle Connected Cockpit*, este vehículo está diseñado para adaptarse a todas las necesidades y estilos de vida. Ya sea en su versión híbrida, eléctrica o con el impulso del *N Performance*, el Kona combina rendimiento, seguridad y conectividad de manera excepcional. Hyundai demuestra, una vez más, su compromiso con la innovación y su visión líder hacia un futuro sostenible y emocionante.

**Agradecimiento:**
Hyundai Motor Company extiende un sincero agradecimiento a sus socios estratégicos en el Reino de Arabia Saudita —*Wallan, Almajdouie y Al Naghi*— por su colaboración en el exitoso lanzamiento regional del nuevo Kona. Su dedicación y expertise fueron clave para presentar este modelo revolucionario en el corazón de Riad. Juntos, seguiremos impulsando la movilidad inteligente y accesible en la región MENA. 🌍🚗

*#NuevoKona #HyundaiInnovación #MovilidadDelFuturo*

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