**Headline:** *Jon Colbeth to Head Rolls-Royce NA*

**Intro:**
Rolls-Royce Motor Cars has named Jon Colbeth President of its North America division, effective January 1, 2025. He succeeds Martin Fritsches, who drove regional growth for six years. Colbeth, currently Global Head of Ownership Services, brings expertise in client experience and operational innovation to lead the brand’s largest global market.

**Factbox (50 words):**
– **Role:** President, Rolls-Royce North America
– **Start Date:** January 1, 2025
– **Predecessor:** Martin Fritsches (moving within BMW Group)
– **Background:** 6+ years at Rolls-Royce; launched global ownership programs, modernized parts logistics.
– **Market:** NA remains Rolls-Royce’s largest region, pivotal for luxury automotive growth.

**Rolls-Royce Motor Cars Announces Jon Colbeth as New President of North America, Succeeding Martin Fritsches**
*Leadership Transition Set for January 2025 as Brand Strengthens Position in Key Market*

**Goodwood, England | November 1, 2024** – Rolls-Royce Motor Cars has unveiled a significant leadership shift in its North American operations, naming Jon Colbeth as President of Rolls-Royce Motor Cars North America, effective January 1, 2025. Colbeth will take over from Martin Fritsches, whose six-year tenure saw the region solidify its status as the marque’s largest global market.

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### **A Strategic Leadership Transition**
The appointment underscores Rolls-Royce’s commitment to maintaining momentum in North America, a region critical to its global success. Colbeth, currently serving as Global Head of Ownership Services, brings a wealth of institutional knowledge and a client-centric philosophy to the role. His promotion aligns with the brand’s focus on elevating the luxury ownership experience amid evolving market demands.

Julian Jenkins, Director of Sales & Brand at Rolls-Royce Motor Cars, emphasized Colbeth’s qualifications:
> “Jon’s deep understanding of our clients and his innovative leadership in Ownership Services make him the ideal choice to steer our North American operations. His ability to forge lasting relationships with clients and dealers will be invaluable as we continue to innovate in this dynamic market.”

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### **Jon Colbeth: A Legacy of Excellence**
With over 17 years in the BMW Group, Colbeth’s career is marked by transformative contributions:
– **Global Leadership**: As Global Head of Ownership Services since 2018, he redefined post-purchase engagement, launching initiatives like a cutting-edge global parts distribution network and the marque’s first extended ownership program, boosting customer loyalty.
– **International Expertise**: His 2015 role as Aftersales Director for Northern Europe honed his ability to navigate diverse markets, later applied to expanding Rolls-Royce’s accessory business and client services.
– **Client-Centric Vision**: Colbeth’s focus on “uncompromising luxury” has positioned him to address the nuanced demands of North America’s ultra-high-net-worth clientele.

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### **Martin Fritsches: Architect of North American Growth**
Fritsches leaves a formidable legacy, having driven record growth in North America since 2019. Under his leadership, the region became Rolls-Royce’s top-performing market, fueled by strategic dealer partnerships and tailored client experiences. His upcoming transition to a new role within the BMW Group highlights his broader impact on the organization.

Jenkins acknowledged Fritsches’ contributions:
> “Martin’s visionary leadership has been pivotal to our success. We extend our gratitude and look forward to his continued achievements within the BMW Group.”

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### **The Road Ahead for Rolls-Royce in North America**
Colbeth steps into his role as the luxury automotive sector faces shifting trends, including heightened demand for personalized services and sustainable innovation. His background in Ownership Services signals Rolls-Royce’s intent to prioritize long-term client relationships and operational agility.

**Key Focus Areas for 2025**:
– Enhancing bespoke customization offerings.
– Strengthening dealer networks and service infrastructure.
– Leveraging technology to streamline the ownership journey.

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### **A New Chapter Begins**
As Rolls-Royce prepares for this leadership transition, the appointment reflects confidence in Colbeth’s ability to uphold the brand’s legacy while embracing future challenges. North America remains a cornerstone of Rolls-Royce’s global strategy, and Colbeth’s client-first approach is poised to drive continued excellence in the region.

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**Tags**: Rolls-Royce, Leadership, Luxury Automotive, Jon Colbeth, North America, Corporate News
**Categories**: Automotive, Business, Luxury Lifestyle

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**FAQs: Jon Colbeth’s Appointment as President of Rolls-Royce Motor Cars North America**

1. **Who is Jon Colbeth, and what is his new role at Rolls-Royce?**
Jon Colbeth is the incoming President of Rolls-Royce Motor Cars North America, effective January 1, 2025, succeeding Martin Fritsches. He previously served as Global Head of Ownership Services.

2. **What experience qualifies Jon Colbeth for this leadership position?**
With over six years at Rolls-Royce and 18+ years in the BMW Group, Colbeth’s roles in Ownership Services, logistics, and international leadership position him to drive growth in North America.

3. **What were Martin Fritsches’ key achievements as outgoing President?**
Fritsches strengthened Rolls-Royce’s North American market position over six years, achieving consistent growth and establishing the region as the brand’s largest global market before transitioning within BMW Group.

4. **Why is Rolls-Royce changing leadership in North America now?**
The transition aligns with Rolls-Royce’s strategic evolution in a dynamic luxury market, leveraging Colbeth’s client-centric expertise while continuing Fritsches’ contributions within BMW Group.

5. **How did Jon Colbeth impact Rolls-Royce’s global client experience?**
As Global Head of Ownership Services, Colbeth launched a parts distribution network, expanded accessories, and pioneered an extended ownership program, enhancing post-purchase engagement and loyalty worldwide.

6. **What challenges might Colbeth face leading Rolls-Royce’s largest market?**
Balancing evolving luxury consumer expectations, maintaining growth momentum, and innovating ownership experiences in a competitive sector will be key challenges in North America.

7. **How has North America performed under Fritsches’ leadership?**
Under Fritsches, North America became Rolls-Royce’s top market, marked by value creation, dealer network strength, and tailored strategies for high-net-worth clients.

8. **What is the significance of North America to Rolls-Royce’s global strategy?**
As the largest market, North America drives revenue and brand influence, requiring localized client experiences and innovative services to cater to discerning luxury buyers.

9. **Will Colbeth’s appointment affect client experience strategies in North America?**
Yes. His background in Ownership Services suggests a focus on enhancing post-purchase engagement, personalized services, and loyalty programs to deepen client relationships.

10. **What role did Colbeth play in Rolls-Royce’s accessory business growth?**
He expanded the accessory line, creating bespoke offerings that strengthened brand affinity and provided clients with exclusive customization options, boosting revenue and engagement.

11. **How does Rolls-Royce plan to sustain growth under Colbeth?**
By leveraging his expertise in client experience, logistics, and innovation, the brand aims to elevate service standards and introduce tailored programs for North American clientele.

12. **What is Rolls-Royce’s extended ownership program pioneered by Colbeth?**
This program enhances long-term client loyalty through benefits like priority servicing, exclusive events, and tailored support, ensuring ongoing engagement beyond the initial purchase.

13. **Where is Martin Fritsches moving after his Rolls-Royce role?**
Fritsches will transition to a new position within the BMW Group, though specific details about his upcoming responsibilities have not yet been disclosed.

14. **How does Colbeth’s international experience benefit his new role?**
His tenure as Aftersales Director in Northern Europe and global roles equipped him with insights into diverse markets, aiding adaptive strategies for North America’s luxury landscape.

15. **How does this leadership change reflect broader luxury automotive trends?**
The shift emphasizes client-centric innovation and adaptability, aligning with industry trends prioritizing personalized ownership experiences and sustained brand loyalty in competitive markets.

**🔍 CTA (Call To Action):**
Descubre el futuro del lujo automotriz con Rolls-Royce. Visita [www.rolls-roycemotorcars.com](https://www.rolls-roycemotorcars.com) para explorar nuestra colección exclusiva, agenda una experiencia de conducción personalizada o conecta con nosotros en redes sociales (@rollsroycecars) para mantenerte al día con las últimas innovaciones y noticias de la marca.

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**🎯 Conclusión:**
El nombramiento de Jon Colbeth como Presidente de Rolls-Royce Motor Cars Norteamérica marca un nuevo capítulo estratégico para la marca en su mercado más importante. Con su trayectoria en servicios posventa y su visión centrada en el cliente, Colbeth está preparado para impulsar la excelencia que define a Rolls-Royce, mientras honra el legado de crecimiento sólido construido por Martin Fritsches. En un panorama de lujo en constante evolución, esta transición refuerza el compromiso de la marca con la innovación, la lealtad del cliente y un futuro donde lo excepcional es el estándar.

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**🙏 Agradecimiento:**
Gracias por acompañarnos en este recorrido por las noticias más relevantes de Rolls-Royce Motor Cars. Valoramos tu interés en la marca y te invitamos a seguir siendo parte de este viaje, donde cada detalle se diseña para trascender lo ordinario.

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