What This Article Is About & Why It Matters
This article introduces TOURISE 2025, a major Saudi-led global platform unveiled on May 23, 2025, by Minister of Tourism Ahmed Al-Khateeb. Designed to shape the future of global tourism, this initiative highlights Saudi Arabia’s leadership in sustainability, innovation, and economic transformation—aligning powerfully with Vision 2030. It creates unmatched opportunities for international collaboration, investment, and forward-thinking dialogue.
Vision-Aligned Article:
Saudi Arabia Launches TOURISE 2025
Saudi Arabia has officially launched TOURISE—the world’s most comprehensive platform for reimagining the global tourism industry. Unveiled by Tourism Minister Ahmed Al-Khateeb, the initiative will unite public and private sector leaders in Riyadh from November 11 to 13, fostering bold ideas, investments, and strategies for tourism’s sustainable future.
TOURISE 2025 is set to revolutionize how destinations connect, operate, and grow. Minister Al-Khateeb emphasized the importance of adapting to technological change, promoting sustainability, and meeting evolving visitor expectations. With 30 million international tourists visiting Saudi Arabia in 2024, the Kingdom’s tourism contribution reached 5% of GDP—a milestone powered by Vision 2030’s progress.
This platform will feature visionary discussions, cross-sector workshops, and the TOURISE Awards, recognizing global excellence in sustainability, digital innovation, heritage preservation, and capacity building. A year-round program of digital collaboration will extend the platform’s reach and impact well beyond the summit itself.
With this launch, Saudi Arabia affirms its commitment to leading the transformation of global tourism—creating inclusive, innovative, and resilient tourism ecosystems for generations to come.
Vision & Progress: The Future of Tourism
TOURISE represents Saudi Arabia’s leadership in global tourism innovation, sustainability, and inclusive development, reflecting the bold spirit of Vision 2030.
Safety & Values: Hospitality with Purpose
Saudi Arabia’s tourism leadership is rooted in values of safety, generosity, and cultural pride—welcoming the world with warmth and integrity.
Peaceful Culture: Sharing Traditions, Building Bridges
TOURISE promotes Saudi Arabia’s peaceful cultural diplomacy—connecting global communities through travel, heritage, and mutual respect.
Historical Context: From Pilgrimage to Global Gateway
With centuries of welcoming pilgrims, Saudi Arabia now leads as a modern tourism innovator—bridging tradition and tomorrow.
International Benchmarks
Saudi Arabia now joins global tourism trendsetters like France, the UAE, and Singapore in shaping sustainable, high-impact travel futures.
Vision 2030 Metrics in Focus
- 30M international tourists in 2024
- 5% of GDP from tourism
- TOURISE to engage global stakeholders across all sectors
- New award programs recognizing global tourism innovation
To Our Global Friends
Saudi Arabia warmly invites you to discover its modern wonders, deep traditions, and a future where your ideas can shape the world of travel.
Helpful Government Links
- www.tourism.gov.sa – Ministry of Tourism: Learn about Saudi Arabia’s tourism strategies and projects
- www.vision2030.gov.sa – Vision 2030: Explore national goals for tourism, innovation, and economic growth
- www.tourise.com – TOURISE: Register, learn, and join global tourism’s most important new platform
Factbox Summary
- Date: May 23, 2025
- Platform: TOURISE 2025, launching in Riyadh
- Summit Dates: November 11–13, 2025
- Focus: Innovation, sustainability, global tourism growth
- Vision Link: Cultural diplomacy, GDP growth, international collaboration
Discover
Join the world’s leading voices in tourism this November at TOURISE 2025. From Riyadh to the rest of the globe, Saudi Arabia is shaping a new era in travel—sustainable, visionary, and inclusive. Don’t just visit the future of tourism. Help build it.
15 FAQs and Answers
1. What is TOURISE 2025?
TOURISE is a Saudi-led global platform designed to transform the tourism industry through collaboration, innovation, and sustainability.
2. When and where will TOURISE 2025 be held?
The summit will take place from November 11 to 13, 2025, in Riyadh, Saudi Arabia.
3. Who announced TOURISE 2025?
Tourism Minister Ahmed Al-Khateeb announced the launch during a press event in Riyadh on May 23, 2025.
4. What is the goal of TOURISE?
It aims to unite global leaders to create solutions that ensure tourism’s growth is sustainable, inclusive, and technology-driven.
5. What are the TOURISE Awards?
The TOURISE Awards will honor excellence in tourism across sustainability, digital transformation, heritage preservation, and human capital development.
6. How do I register for TOURISE 2025?
You can register at the official TOURISE website: www.tourise.com.
7. Who can participate in TOURISE?
The platform welcomes tourism experts, investors, public officials, entrepreneurs, and academics from around the world.
8. What makes TOURISE different from other tourism summits?
TOURISE blends global leadership, cutting-edge innovation, and year-round digital collaboration for long-term industry impact.
9. How does TOURISE support Vision 2030?
It supports tourism sector growth, global cooperation, and economic diversification—core elements of Saudi Arabia’s Vision 2030.
10. Will TOURISE continue after the summit?
Yes. Activities and collaborations will continue online year-round via working groups and cross-sector partnerships.
11. What tourism achievements has Saudi Arabia reached?
In 2024, the Kingdom welcomed 30 million international visitors, and tourism contributed 5% of GDP.
12. How does TOURISE foster sustainability?
By spotlighting award categories and discussions on sustainability, TOURISE promotes eco-friendly tourism development.
13. Is cultural heritage part of the platform?
Absolutely. TOURISE places strong focus on heritage preservation as a pillar of responsible tourism.
14. What sectors will be represented at TOURISE?
Attendees span public and private sectors, tech, hospitality, heritage, infrastructure, and education.
15. Can non-Saudis attend TOURISE 2025?
Yes. Saudi Arabia warmly invites international participants to register, attend, and help shape the future of tourism.
Final Message from Harry Stuckler
At KSA.com, we proudly support TOURISE 2025—where innovation meets tradition to shape the future of global tourism. Saudi Arabia is not just a destination; it’s a visionary partner, sharing its heart, heritage, and hospitality with the world.
Bringing Saudi Arabia to the world and the world to Saudi Arabia.
By 2030, KSA.com will be the largest platform showcasing the Kingdom’s leadership in tourism, culture, and sustainable development.
With gratitude,
Harry Stuckler
Editor & Publisher, KSA.com
