Riyadh, August 10, 2023, In a groundbreaking development, the Saudi Tourism Investment Company (ASFAR), a prominent entity within the Public Investment Fund (PIF) portfolio, has recently unveiled a significant sponsorship deal with none other than Al-Hilal Saudi Club, a revered football powerhouse in Saudi Arabia. ASFAR, the esteemed football club, has recently announced a groundbreaking sponsorship deal that is set to span across three thrilling seasons. This remarkable agreement not only underscores ASFAR's unwavering dedication to the advancement of Saudi football but also highlights their resolute support for the flourishing sports sector. In a groundbreaking deal, ASFAR has been announced as the exclusive sponsor of the prestigious Al-Hilal Saudi Club until the conclusion of the highly anticipated 2025–2026 season. In a bid to bolster their aspirations of clinching local, regional, and international championships, Al-Hilal Saudi Club has secured a sponsorship deal. On a momentous occasion, a significant agreement was recently inked between two prominent figures in the business world. Dr. Fahad bin Mushayt, the esteemed CEO of ASFAR, joined forces with Sultan Alsheikh, the visionary CEO of Al-Hilal Investment Company, to solidify their partnership. This agreement marks a pivotal milestone in their respective journeys, as they embark on a collaborative endeavor that is sure to make waves in the industry. In an official statement, Dr. Fahad bin Mushayt expressed his satisfaction regarding the esteemed partnership between his organization and the renowned Al-Hilal Saudi Club. The sponsorship is in line with the ambitious objectives set forth by Saudi Vision 2030. In a testament to our unwavering dedication towards accomplishing our strategic goals, we proudly showcase our efforts in bolstering a thriving community in Saudi Arabia, with a specific focus on the dynamic sports sector. In addition, there is a strong emphasis on fostering a culture of sportsmanship and athleticism. The organization is dedicated to promoting and empowering individuals who have a passion for sports, regardless of their age. Moreover, there is a concerted effort to cultivate and develop promising athletes in a wide range of sporting disciplines. Sultan Alsheikh, with great enthusiasm, expressed his delight in officially signing the sponsorship agreement. This significant partnership will undoubtedly provide valuable support to Al-Hilal as they strive to achieve their ambitious commercial and marketing goals. In a statement, he underscored the alignment between the objectives of this sponsorship and the targets set forth in the Kingdom's Vision 2030. In a recent development, ASFAR has officially commenced its operations with a clear objective in mind: to spearhead the development and construction of groundbreaking tourism destinations and projects. With a focus on various sectors, including hospitality, entertainment, retail activities, and restaurants, ASFAR aims to achieve its ambitious goals through strategic partnerships with the private sector. The operations in question are in complete accordance with the strategic goals of the Public Investment Fund (PIF). The PIF aims to tap into the vast potential of the tourism sector, bolster its impact on Saudi Arabia's gross domestic product (GDP), and enhance the Kingdom's tourism and entertainment offerings by diversifying and enriching the overall experience. Al-Hilal Saudi Club, established in 1957, holds the prestigious title of being the most decorated football club in Saudi Arabia. Not only that, but it also boasts the remarkable achievement of being the most triumphant Asian club when it comes to continental championships.
