Jeddah, January 30, 2024, Al Balad Development Company (BDC), a wholly-owned entity of the Public Investment Fund (PIF), has officially launched Al Balad Hospitality, a visionary division dedicated to delivering exceptional and authentic hospitality experiences. This strategic move aligns with the overarching goal of positioning Historic Jeddah 'Al Balad' as a globally recognized historical and cultural destination on the tourism map.
The introduction of Al Balad Hospitality signifies a commitment to providing guests with unparalleled luxury within the heart of Al Balad, a UNESCO World Heritage site. The hospitality sector in the region seamlessly integrates authenticity, history, and contemporary amenities, offering visitors an immersive and enriching experience.
Highlighting the cultural richness of the area, Al Balad Hospitality takes a step further by featuring local luxury products, encouraging exploration, and upholding authentic hospitality etiquette to preserve the heritage of the region.
As the umbrella brand for Al Balad's hotel chains, Al Balad Hospitality introduces a diverse array of hospitality options across three distinct categories. It offers a range of choices, including the opulence of luxurious heritage hotels extending from Jeddah to the global stage, authentic heritage elegance redefined stays, and the flexibility of infinite choices catering to all segments.
These offerings aim to seamlessly connect visitors with the essence of the past, providing an exceptional and modern experience that fosters a genuine connection with the destination.
