The BMW Group achieved a new all-time sales high in 2023, delivering a total of 2,555,341 BMW, MINI, and Rolls-Royce vehicles to customers, marking a 6.5% increase from the previous year. The BMW, Rolls-Royce, and BMW Motorrad brands all reported record highs in 2023. The fourth quarter also saw a sales increase, with BMW Group delivering 718,778 units, up by 10.3% compared to the previous year.
Highlights and key points from the sales report include:
1. Electrification Growth: The BMW Group significantly increased deliveries of fully-electric products, reaching 376,183 units in 2023, representing a year-on-year sales growth of 74.4%. In the fourth quarter alone, the BMW Group delivered 129,316 fully-electric vehicles, a 47.7% increase from the previous year.
2. BMW Brand Performance: The BMW brand achieved a new all-time high, delivering 2,253,835 vehicles worldwide in 2023, marking a growth of 7.3% from the previous year. The brand defended its leading position in the global premium segment. Fully-electric BMW vehicles experienced high demand, with 330,596 units delivered in 2023, a growth of 92.2%.
3. BMW M GmbH Milestone: BMW M GmbH, specializing in high-performance cars, achieved its best-ever result in 2023, with a total of 202,530 performance and high-performance cars sold. This marked an increase of 14.3% compared to the previous year.
4. MINI Brand: The MINI brand sold a total of 295,474 vehicles in 2023, with sales of fully-electric MINI models up by 3.5% to 45,261 units. Fully-electric vehicles accounted for 15.3% of total MINI sales for the year.
5. Rolls-Royce Record Sales: Rolls-Royce Motor Cars delivered 6,032 cars to customers in 2023, achieving the highest sales in its history. Strong global demand and record levels of Bespoke orders contributed to this success.
6. BMW Motorrad: BMW Motorrad reported its highest-ever sales, delivering 209,257 motorcycles and scooters to customers in 2023, representing a 3.1% increase year-on-year.
7. Global Regions: The sales report highlighted performance in key regions, with strong growth in the US (+9.4%), Europe (+7.5%), China (+4.2%), and Germany.
8. Future Outlook: The BMW Group expressed confidence in maintaining its Battery Electric Vehicle (BEV) growth trajectory in 2024, with a goal to sell more than half a million fully-electric vehicles and achieve one in every five newly delivered vehicles with a fully-electric drivetrain.
Please note that specific models, strategic initiatives, and further details about the product portfolio were not included in the provided summary. For more detailed information, you may refer to official announcements from the BMW Group or contact them directly for the complete sales report.
BMW Group sales in Q4/YTD December 2023 at a glance
