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Steve Halor

BMW launches Mobile Junior Campus at Saudi Arabian Grand Prix

Jeddah, Saudi Arabia - In its inaugural appearance in the Middle East, the esteemed 'Mobile Junior Campus' by BMW Group made a grand entrance at the highly anticipated 2022 Saudi Arabian Grand Prix. This remarkable initiative took center stage, captivating the attention of young enthusiasts with a series of engaging workshops tailored specifically for their eager minds. In a groundbreaking collaboration between Mohamed Yousuf Naghi Motors and the official importer of BMW Group in Saudi Arabia, a remarkable initiative unfolded. Over 700 children were given the extraordinary opportunity to participate in interactive workshops designed to ignite their passion for sustainability, future mobility, and road safety. The aim of these workshops was not only to educate but also to inspire the young minds of Saudi Arabia, fostering a deep understanding of these crucial topics.


The young participants were provided with a unique opportunity to engage in hands-on experiences that fostered their growth in STEM fields. These experiences were made possible through a collaborative effort between Nahda Academy and the organizers, who developed tailored learning activities. The primary objective of these activities was to enhance the participants' creative and cognitive skills, ensuring a well-rounded educational experience.


In line with BMW's commitment to sustainability, children recently participated in a series of engaging activities that embodied the company's core principles of RE:THINK, RE:DUCE, RE:USE, and RE:CYCLE. These activities included navigating complex maneuvers alongside programmed robots as well as utilizing mechanical bikes to blend nutritious ingredients sourced from local suppliers into refreshing smoothies. Through these interactive experiences, the children showcased the potential for alternative applications of clean energy.


The significance of road safety was prominently highlighted at a specialized car crash test facility featuring miniature models. In a gesture of appreciation for their diligent efforts, each learner was awarded a license as a cherished keepsake. A comprehensive road network, complete with road signs, zebra crossings, and traffic signals, has been established within the premises, providing children with a realistic experience of driving a vehicle.

In addition to engaging in practical sessions, every participant had the opportunity to partake in theoretical classes that delved into the future of mobility and sustainability. These educational sessions provided valuable content to enhance their understanding of these crucial topics. In a display of remarkable knowledge and awareness, every child present expressed their commitment to safeguarding the environment.


In a recent statement, Dr. Hamid Haqparwar, the esteemed Managing Director of BMW Group Middle East, expressed his pride in the remarkable display of enthusiasm exhibited by the young leaders of tomorrow at the esteemed BMW Group Junior Campus in Jeddah. Saudi Arabia has recently unveiled its groundbreaking initiative, the 'Mobile Junior Campus,' marking a significant step towards nurturing the skills of the next generation. This innovative endeavor showcases the country's unwavering dedication to shaping the future of its youth by exploring novel avenues for their development.


In a recent statement, Dr. Haqparwar emphasized the significance of incorporating interactive, STEM-based learning into the initiative, highlighting the teaching of sustainability principles and the crucial aspect of road safety. In expressing gratitude, the individual extends their thanks to Mohamed Yousuf Naghi Motors and Nahda Academy for their invaluable support in facilitating an innovative and enriching experience for the young learners in Jeddah.


In an exclusive interview, Fatima Naghi, the esteemed head principal of Nahda Academy, expressed her gratitude for the remarkable collaboration with BMW Group. She emphasized the privilege of being involved in the creation of an extraordinary and engaging educational experience for young learners through the innovative 'Mobile Junior Campus'. Educators express excitement over the prospect of a mobile platform offering interactive, STEM-based exercises to promote a holistic understanding of road safety and sustainability.









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