At the Consumer Electronics Show (CES) 2023 in Las Vegas, the BMW Group will present its vision of the digital experience of the future, both inside and outside the vehicle. The cutting-edge midsize car with a new, simplified design language is the BMW i Vision Dee. "Dee" stands for Digital Emotional Experience, and that is exactly what it aims to do moving forward: forge an even closer link between individuals and their cars. Future digital features will be significantly more advanced than the voice control and driver assistance technologies we are accustomed to today.
The entire width of the windscreen is covered by the BMW Head-Up Display, which gives a peek at the coming car generation. This innovation will be offered in Neuklasse models starting in 2025. Additionally, the BMW Group has improved how it employs color-change technology. The BMW iX Flow featuring E Ink, which could switch from black to white, was introduced at the last CES. Now, the BMW i Vision Dee can choose from up to 32 colors for the outside.
We are demonstrating what is possible when technology and software come together with the BMW i Vision Dee. In doing so, we are able to fully realize the potential of digitalization and turn the car into a smart friend.
The combination of the virtual experience with actual driving enjoyment is the future for automakers, including BMW, according to Oliver Zipse, chairman of the board of management of BMW AG. In addition, the BMW i Vision Dee is a step closer to the Neue Klasse. With this vision, we are focusing on the far future and highlighting the crucial role that digitalization will play in our subsequent product generations.
BMW i Vision Dee helps drivers navigate both their digital environment and real-world driving conditions with its intelligent, almost human-like skills.
"A BMW's unmatched digital performance is its life. Perfect virtual and physical fusion is at the heart of BMW i Vision Dee, according to Frank Weber, member of the BMW AG Board of Management in charge of development. "Whoever succeeds in mastering the future of car-building will excel at integrating the customer's everyday digital worlds into the vehicle at all levels."
BMW Mixed Reality Slider: Five Simple Steps to Entering the Virtual World The digital centerpiece and primary point of operation of the BMW i Vision Dee is the BMW Mixed Reality Slider in conjunction with the cutting-edge Head-Up Display. Drivers can choose how much digital content they want to view on the sophisticated head-up display using low-tech sensors on the instrument panel.
The five options are analog, driving-related information, communications system content, augmented reality projection, and finally, admission into virtual worlds. Dimmable windows can likewise be used to gradually muffle reality in parallel. In BMW i Vision Dee, mixed reality may be experienced in an immersive manner that stimulates many senses without the need for additional tools, adding a new level of driving enjoyment for the user.
