RIYADH, March 29, 2025: The Ramadan season offers a prime opportunity for businesses to flourish, as many consumers seek products that enhance their observance of the holy month.
Items such as lanterns, dates, and traditional fabrics experience a notable surge in demand, reflecting deep-rooted cultural customs.
Recently, Arab News visited Al-Magliah market in Riyadh to explore the most sought-after items during Ramadan, revealing a diverse selection of products catering to the community’s needs.
One of the standout stores specialized in undergarments worn beneath thobes, as well as traditional Saudi attire like the bisht and meshlah.
Hamza Sulaiman, a sales representative at Al-Jaja store, said: “Bisht sales remain steady throughout the year, but during Ramadan, demand for thobe undergarments rises significantly.
“Sales of the bisht peak in the last ten days of Ramadan as men prepare for Eid celebrations. The yellow bisht is especially popular for festive occasions, while the white bisht is commonly worn for Eid prayers, complemented by accessories such as the agal (black headband).”
At Fakhamat Al-Irtiqaa, a store specializing in thobe fabrics, sales representative Ali Saeed observed a remarkable sales increase.
“During Ramadan, sales surge by over 90 percent compared to other months. Japanese fabric is particularly favored due to its thickness and wrinkle resistance.
“A bolt of this fabric typically costs between SR550 to SR900 (about $146 to $240). This is our busiest season, attracting both young and older men seeking tailored outfits for Eid.”
Inside a local shopping center, Fahad Jalabiyat showcased traditional Arabian dresses. Sales representative Saffiyah Eissa highlighted the rising demand for jalabiyat during Ramadan.
“There’s a notable 70 percent increase in demand as women look for modest yet comfortable attire.
“Our most expensive piece is priced at SR300 (about $80). The makahweer style, originally Emirati, has also gained popularity in Saudi Arabia due to its vibrant colors and feminine designs. As Ramadan nears its final days, customer turnout increases significantly, driving sales even higher.”
The Ramadan season remains a highly profitable period for businesses in Al-Magliah, fueled by cultural traditions and consumer preferences.
From classic attire to modern interpretations, the market adapts to meet evolving demands, ensuring a festive atmosphere as families prepare for Eid celebrations.