Riyadh, November 16, 2024 – In a significant step toward revolutionizing the automotive industry in Saudi Arabia, Ceer, the Kingdom’s first electric vehicle (EV) brand, announced a strategic partnership with Rimac Technology, a global leader in high-performance EV systems. The agreement marks a pivotal milestone for Ceer as it prepares to launch its flagship range of electric vehicles, equipped with cutting-edge Electric Drive Systems.
The collaboration, a joint venture between the Public Investment Fund (PIF) and Hon Hai Precision Industry Co. (Foxconn), underscores Ceer’s ambition to establish itself as a trailblazer in the region’s growing EV market. The partnership was formalized during a signing ceremony held at Rimac’s headquarters in Croatia, attended by Mate Rimac, CEO of Rimac Technology, and James DeLuca, CEO of Ceer.
Speaking at the event, DeLuca emphasized the importance of the partnership, stating:
"We are delighted to be the first company and large-scale project in the GCC to partner with Rimac Technology to equip Ceer flagship vehicles with the most advanced high-performance electric drive systems and solutions. Rimac's global reputation and know-how in designing leading-edge performance powertrain systems aligns perfectly with our strategic objectives of partnering with global industry leaders as we fulfill our commitment to delivering world-class, high-performance electric vehicles and revolutionizing the automotive industry in Saudi Arabia."
Rimac Technology, renowned for its expertise in developing high-performance EV powertrains, is set to provide fully integrated Electric Drive Systems for Ceer’s upcoming vehicle lineup. This collaboration promises to enhance the performance, efficiency, and innovation of Ceer’s EVs, setting new benchmarks in the market. Rimac’s advanced technology aligns with Ceer’s vision of delivering sustainable, world-class automotive solutions tailored to the unique needs of the Saudi and broader GCC markets.
Ceer’s establishment reflects the Kingdom’s broader goals under Vision 2030 to diversify its economy and foster innovation in key industries. The partnership with Rimac not only supports Saudi Arabia's ambitions to become a global hub for electric mobility but also demonstrates Ceer’s commitment to sustainability, innovation, and collaboration with industry leaders.
This groundbreaking partnership positions Ceer at the forefront of the EV revolution in the Middle East, paving the way for a new era of eco-friendly transportation and technological advancement in the region.