Riyadh, January 14, 2024, CEO Faisal Bafarat of the General Entertainment Authority and renowned fashion designer Elie Saab joined forces in London yesterday to ink a memorandum of understanding, paving the way for an unprecedented fusion of fashion and entertainment in the upcoming Riyadh Season.
This collaboration is a key component of a series of major global events that have recently drawn a substantial influx of visitors. Saab, a prominent figure in the fashion world, is set to unveil the highly anticipated Riyadh Season Fall Collection 2025—an event of significant importance for the capital city.
During the memorandum signing ceremony, the Chairman of the General Entertainment Authority Turki Al Al-Sheikh expressed the organization's commitment to partnering with leading international figures across diverse fields, including the fashion industry, to enhance the array of entertainment options. Al-Sheikh highlighted Elie Saab's prominence in the fashion realm and teased that the upcoming season would feature designs destined to captivate the fashion world.
Al-Sheikh extended his gratitude to Minister of Culture Prince Badr bin Abdullah bin Farhan and Vice Minister of Culture Hamed Fayez for their remarkable contributions to this collaborative endeavor. The Ministry of Culture's Fashion Commission is actively engaged in this undertaking, underscoring the comprehensive and coordinated effort behind this exciting venture.
