Riyadh, October 19, 2024 — In a significant move for the realm of sports entertainment, Advisor Turki bin Abdulmohsen Al Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA), has announced a groundbreaking strategic partnership between Riyadh Season and the renowned boxing promoter BOXXER. This collaboration will kick off with the highly anticipated "High Voltage" event at the Copper Box Arena in London, taking place tomorrow, Saturday, featuring rising star Adam Azim and the accomplished boxer Ohara Davies.
As part of this partnership, "Riyadh Season" will officially become the partner for all BOXXER events held in the United Kingdom and Ireland. This collaboration is designed to integrate Riyadh Season’s promotional efforts into BOXXER's activities, both in the lead-up to each event and during the fight nights themselves, thereby amplifying the visibility and appeal of the events.
This partnership marks a significant convergence of two entities dedicated to innovating and elevating the sport of boxing on a global scale. Both Riyadh Season and BOXXER share a commitment to enhancing the experience for boxing fans around the world, delivering distinctive fight nights that celebrate the sport’s rich heritage while pushing its boundaries.
BOXXER is well-regarded for broadcasting its events exclusively on Sky Sports in the UK and Ireland, reaching a wide audience of boxing enthusiasts. With international partnerships spanning over 150 territories, BOXXER showcases a roster that includes elite world champions and Olympic fighters, further solidifying its reputation as a leading promoter in the boxing industry.
This partnership not only promises to enhance the profile of boxing events in the UK and Ireland but also aims to engage and expand the boxing community, offering fans an unparalleled experience. As both organizations collaborate, they are poised to redefine the landscape of sports entertainment and contribute to the global growth of boxing, fostering a vibrant and dynamic environment for athletes and fans alike.