In a live online conference hosted by Chery International, the general manager of Chery in the Middle East, the service director of Chery in Saudi Arabia, the quality director of Chery, and the marketing director of Sanabel Modern Motors all represented the company. The conference's primary goal was to discuss Chery's after-sales services, which were of particular interest to viewers of the live stream. Company officials paid close attention to the Saudi audience. Throughout the region, customer service representatives' perspectives Customers' problems were acknowledged, but they also highlighted a number of actions taken by Chery International to improve the quality of its services, demonstrating Chery's dedication to its Saudi Arabian clients.
Since its two-year-old entry into the Saudi market, Chery International has made notable strides and amassed a sizable following. The construction of service outlets in 12 significant cities, including Jeddah, Riyadh, and Dammam, has been made possible by this accomplishment. Chery has also established authorized cooperative workshops in nine locations, quick repair chains in three major cities, and spare parts warehouses in five cities. The top management of Chery International stressed the existence of a strong after-sales service system in Saudi Arabia and acknowledged the need for its ongoing expansion to satisfy the amazing and enormous market needs.
As a result of the high demand, Chery intends to strengthen its partnership with Mohamed Yousuf Naghi Motors and invest heavily in creating and attaining an exceptional after-sales service experience for its Saudi consumers. Chery wants to open at least five direct service centers by 2023, covering more than 90% of Saudi Arabia's largest metropolises. In addition to the new facilities, Chery will upgrade and improve the current service terminals to provide outstanding on-site service experiences in line with international standards.
By the end of this year, Chery also intends to set up a specific Middle Eastern spare parts warehouse. By reducing spare part waiting times and exceeding a 95% spare part satisfaction rate, this program hopes to promptly address the spare part requirements of Saudi users.
Chery will keep investing significant resources in and keeping a laser-like focus on improving the experience of its Saudi clients. The Saudi market will soon receive permanent service and technical support teams from Chery's original equipment manufacturers (OEM). With the ability to quickly address concerns and obtain feedback from customers, this tactical step will take Chery's after-sales support to new heights and increase overall customer happiness.
Due to the Kingdom's infrastructure and the high demand for Chery automobiles, Chery's top management stressed that the Middle East, represented by Saudi Arabia, is not only a possible market for the company's internationalization process but also a crucial marketplace. Chery International has consequently made a complete commitment to the developed "Great Middle East Strategy."
Over 20,000 Saudi clients' recognition and loyalty in the most recent year alone is proof that Chery's market initiatives have not gone ignored. Chery has become the brand with the quickest recent growth thanks to this accomplishment.
Chery will reach new heights thanks to its dedication to enhancing its after-sales service capabilities and catering to the needs of the Saudi market in every way.
The exclusive availability of Chery vehicles at one of Mohamed Youssef Naghi's businesses, Sanabel Modern Motors, is a tribute to this vision and dedication. As the exclusive distributor for Chery in the Kingdom of Saudi Arabia, we are one of the most dependable distributors.