On the evening of February 15th, HONGQI, China's leading luxury car brand, unveiled its latest model, the HS3, marking the start of its pre-sale in the Middle East. The launch event featured the lighting up of 82 matrix billboards along Boulevard City, capturing the attention of young consumers in the region and generating a significant number of pre-sale orders.
Priced starting at 109,900 SAR, the HS3 boasts luxury, style, and a distinctive design, making it a highly sought-after choice in the SUV market. The vehicle's competitive edge lies in its superior space and power performance compared to others in its class.
Set to be fully launched in the Middle East on February 28th, the HONGQI HS3 has garnered attention for its youthful design, spacious interior, powerful engine combination, and luxurious tech features. The vehicle's overall design incorporates bold innovations while maintaining the brand's design language, presenting a compact and rounded body with a visually striking profile. The color-blocking design and ambient lighting contribute to the vehicle's sporty and youthful temperament.
With a body size of 4655mm in length, 1900mm in width, and 1668mm in height, coupled with the longest wheelbase in its class at 2770mm, the HS3 offers ample space in both front and rear seats. The panoramic sunroof further enhances the driving experience by bringing in more light and providing a sense of openness.
The top-end model of the HONGQI HS3 is equipped with a 2.0T engine and an AISIN 8-speed automatic transmission, delivering a maximum power of 185kW and a maximum torque of 380N·m. The vehicle can accelerate from 0 to 100 km/h in just 6.9 seconds.
In terms of technological features, the HS3 offers class-leading functions such as automatic parking, Around View Monitor (AVM), Senior Adaptive Cruise Control (SACC), an active intake grille, and dual-side wireless charging with 40W+15W power.
The official launch of the HONGQI HS3 on February 28th is highly anticipated, and the brand's presence at the Middle East's Ball of Arabia showcased its elegance and luxury appeal. As the official automotive partner of the event, HONGQI received praise from the fashion community, further reinforcing its prestige in the region. With its exceptional product strength and luxury appeal, the HONGQI HS3 is poised to make a significant impact in the Middle East market.
