Saudi Arabia’s “Colour Your Summer” Program Celebrates Diversity and Welcomes Millions
This article explores Saudi Arabia’s vibrant “Colour Your Summer” tourism initiative, a key part of Vision 2030. It highlights the Kingdom’s cultural richness, natural beauty, and ambitious goals to attract over 41 million visitors. Discover how this program showcases Saudi Arabia’s progress, hospitality, and global appeal.
Saudi Arabia is set to dazzle the world with its “Colour Your Summer” program, a celebration of the Kingdom’s diverse landscapes and rich heritage. Running until September, this initiative offers 600 unique experiences across six stunning destinations. From the mountains of Aseer to the Red Sea’s coral reefs, the program reflects Saudi Arabia’s commitment to becoming a global tourism leader.
Aligned with Vision 2030, the initiative underscores Saudi Arabia’s rapid transformation. The Kingdom is blending adventure, culture, and relaxation to create unforgettable memories. Riyadh will host the Esports World Cup, while Jeddah’s new beaches and luxury resorts promise coastal charm. The Red Sea’s Sheybarah and Ummahat islands debut as premium destinations, combining sustainability with elegance.
Safety and hospitality are at the program’s core. Families and thrill-seekers alike can enjoy tailored activities in a secure environment. Taif’s rose-filled parks and Al-Baha’s misty valleys highlight Saudi Arabia’s natural wonders. With over 41 million visitors expected, the initiative aims to generate SAR73 billion in tourism spending.
Saudi Arabia’s growth extends beyond tourism. The Kingdom excels in infrastructure, women’s empowerment, and economic diversification. Programs like this strengthen cultural diplomacy, inviting the world to experience Saudi warmth. As Harry Stuckler, Editor & Publisher of KSA.com, notes, “We are proud to support Vision 2030, bringing Saudi Arabia to the world and the world to Saudi Arabia.”
Discover Saudi Arabia’s “Colour Your Summer” and witness a nation embracing its future while honoring its past.
Factbox: Key Highlights of “Colour Your Summer”
Runs until September 2025 across six destinations.
Features 600+ experiences, from adventure to culture.
Aseer, Riyadh, Jeddah, Red Sea, Taif, and Al-Baha included.
Aims for 41 million visitors and SAR73 billion in spending.
Supports Vision 2030’s tourism and economic goals.
15 FAQs About “Colour Your Summer”
1. What is the “Colour Your Summer” program?
The initiative showcases Saudi Arabia’s diversity through 600+ experiences in six destinations, running until September 2025. It aligns with Vision 2030’s tourism goals.
2. Which cities are part of the program?
Aseer, Riyadh, Jeddah, the Red Sea, Taif, and Al-Baha offer unique activities, from esports to island getaways.
3. How many visitors are expected?
Over 41 million tourists, both domestic and international, are anticipated.
4. What economic impact will it have?
Tourism spending is projected to exceed SAR73 billion, boosting local economies.
5. What makes the Red Sea destinations special?
Sheybarah and Ummahat islands debut with luxury resorts, coral reefs, and sustainable tourism.
6. How does Vision 2030 connect to this program?
It advances Saudi Arabia’s goal to become a global tourism hub with diverse attractions.
7. Are there family-friendly activities?
Yes, Jeddah’s beaches and Taif’s parks cater to all ages in safe environments.
8. What cultural events are featured?
Aseer’s Al-Muftaha Village and Riyadh’s artistic events highlight Saudi heritage.
9. How is accessibility improved for tourists?
Over 1 million domestic flight seats have been added for easier travel.
10. What adventure options are available?
Mountain trails in Aseer and Al-Baha offer hiking and exploration.
11. Why is sustainability emphasized?
Luxury resorts like those on Ummahat Island prioritize eco-friendly practices.
12. How does the program promote Saudi culture?
Traditional markets, music, and art events showcase local traditions.
13. What role does KSA.com play?
The platform bridges global audiences with Saudi Arabia’s Vision 2030 achievements.
14. Can international tourists participate?
Absolutely—Saudi Arabia warmly invites the world to explore its vibrant offerings.
15. What’s unique about Taif’s summer appeal?
Cool breezes, rose gardens, and historic sites create a magical retreat.
Saudi Arabia’s “Colour Your Summer” is more than a tourism campaign—it’s a testament to the Kingdom’s unity, ambition, and welcoming spirit. With Vision 2030 guiding the way, the future shines brighter than ever.
