Jeddah, August 29, 2023, Cruise Saudi, a fully owned division of the Public Investment Fund (PIF) with a focus on growing the cruise industry in the Kingdom, today announced an exclusive partnership with retailer Gebr. Heinemann for the launch of its new premium cruise line, AROYA Cruises. In order to guarantee that AROYA Cruises offers the highest standard of services and amenities, Cruise Saudi has a larger plan that includes partnering with excellent, industry-leading partners. Gebr. Heinemann, a vital component of the unique offerings onboard AROYA Cruises, will collaborate closely with the most well-known luxury brands in the world, and its extensive selection of goods ranges from confections and cosmetics to confectionary, clothing, accessories, jewelry, and watches. Gebr. Heinemann is a titan in the travel retail industry, supplying more than 50 airlines, acting as wholesalers and retailers in more than 90 nations, and running shops onboard 240 cruise ships and ferries. AROYA Cruises will provide our passengers with joyful and memorable premium experiences, and a crucial part of this is the retail offering onboard," said Lars Clasen, CEO of Cruise Saudi. To create such a remarkable high-end retail offering, we are delighted to be working solely with Gebr. Heineman. The Managing Director of Gebr. Heinemann SE & Co. KG's Cruise Business, Kerstin Schepers, stated: "We are really thrilled to be on board the AROYA Cruises. With our great staff and amazing selection, we hope to awe passengers on our inaugural ship. AROYA Cruises, the first of its type, will seek to offer experiences and services that are especially created to embrace Arabian preferences, with the purpose of reimagining the meaning of vacations in Saudi Arabia. AROYA Cruises' debut represents an important step in giving Saudi citizens, expats, and regional visitors more vacation options. AROYA Cruises, scheduled to launch in 2024, will also contribute to Cruise Saudi's larger objective to create 50,000 direct and indirect jobs in the Kingdom by 2035.
