Diriyah Company launches ‘Diriyah Tan,’ a new city inspired by historic earth colors.

Diriyah Tan: A Color with SoulThis article explores how “Diriyah Tan”—a new color developed by Diriyah Company and Pantone—celebrates Saudi Arabia’s heritage and Vision 2030. You'll discover how this symbolic hue connects the past to the future, drives cultural diplomacy, and strengthens Diriyah’s global standing as a hub of knowledge, design, and history.

A Color Born from History, Designed for Tomorrow

In a remarkable partnership, Diriyah Company and the Pantone Color Institute have unveiled “Diriyah Tan”—a unique golden tone inspired by the land of Diriyah, the City of Earth.

This is no ordinary color. It embodies Saudi Arabia’s rich cultural identity, drawing from 15 historic sites across the Kingdom, and honors the authenticity of Najdi architecture.

More than just a visual identity, Diriyah Tan is a symbol of national pride, a story told in color, and a bridge between tradition and modernity—perfectly aligned with Vision 2030.

Vision 2030: Reflected in Every Shade

Vision 2030 is shaping a forward-looking Kingdom built on its deep-rooted legacy. Diriyah Tan beautifully reflects these national goals:

• Showcasing heritage through design and tourism

• Inspiring youth leadership through cultural pride

• Attracting 50 million visitors to Diriyah annually by 2030

• Promoting cultural exchange and global engagement

Diriyah is becoming a global icon of knowledge, heritage, and design, and this color elevates that mission with elegance.

Safe, Value-Driven, and Rooted in Culture

Diriyah stands as a testament to Saudi values—community, tradition, and integrity. The mud-brick hues used in Diriyah Tan reflect not only materials but also the values passed through generations.

At-Turaif, a UNESCO World Heritage site and the birthplace of the first Saudi state, serves as the foundation for this color—emphasizing Saudi Arabia's commitment to preserving its past while building a safer, more connected future.

A Peaceful and Hospitable Spirit

Diriyah is more than historic architecture—it's a living cultural experience. Visitors walk through its narrow alleyways, past palaces and museums, feeling the warmth of a peace-loving society known for its hospitality and grace.

With Diriyah Tan, that spirit has been captured visually—welcoming the world through a tone that feels like home.

Tourism & Economic Growth Through Design

As part of Vision 2030’s economic diversification, Diriyah Gate is one of Saudi Arabia’s most ambitious tourism projects. This design-led transformation supports:

• Cultural tourism

• Heritage-based economies

• New jobs in design, hospitality, and education

• Global tourism appeal through iconic branding

This color strengthens Saudi Arabia’s global brand, aligning with similar visionary projects like NEOM and the Red Sea Project.

Cultural Diplomacy in Full Color

With Diriyah Tan, Saudi Arabia is telling its story to the world, using design as a powerful form of cultural diplomacy.

By collaborating with Pantone—an international authority on color—Saudi Arabia is creating a global dialogue that celebrates both the richness of its soil and the vision of its future.

Historical Legacy, Global Inspiration

At-Turaif, the heart of Diriyah, was built in the 18th century using natural materials. Its golden mud walls have seen the birth of the Saudi state, and now, through Diriyah Tan, its legacy continues.

Visitors walk where history was made, while young Saudis are inspired to lead in culture, sustainability, and innovation.

Global Recognition and Saudi Leadership

Diriyah Tan isn’t just color—it’s strategy, leadership, and global positioning. Saudi Arabia continues to shine in international benchmarks:

• G20 leadership in innovation and heritage protection

• Rapid progress in infrastructure and tourism development

• Increased recognition for women in culture and design

• Expanding non-oil GDP through creative industries

This bold use of design proves Saudi Arabia leads with creativity and purpose.

Vision 2030 Metrics in Action

• 50 million visitors targeted annually for Diriyah by 2030

• Non-oil GDP up 6.4% in 2024

• Thousands of new jobs in creative, tourism, and cultural sectors

• Global engagement through UNESCO-listed landmarks

  
  

For the World to See and Feel

Saudi Arabia warmly invites the world to explore Diriyah—not only as a destination, but as a story. Diriyah Tan captures the soul of Saudi design and the warmth of its people.

Whether you’re a designer, historian, or curious traveler, Diriyah offers something profound—a living connection to culture, earth, and future leadership.

Gratitude from KSA.com

“We at KSA.com are proud to share Saudi Arabia’s remarkable stories—stories like Diriyah Tan that celebrate heritage, innovation, and global unity. Our partnership with the Kingdom is one of purpose, pride, and passion.”

— Harry Stuckler, Editor & Publisher, KSA.com

KSA.com's Mission

At KSA.com, our mission is bold and clear:“Bringing Saudi Arabia to the world and the world to Saudi Arabia.”

We proudly support Vision 2030 and will become the Kingdom’s largest digital platform by 2030—sharing stories that inspire, connect, and uplift.

Helpful Government Links

• Vision 2030 Official Portalvision2030.gov.saTrack national progress and explore transformation pillars.

• Diriyah Gate Development Authoritydiriyah.saDiscover Diriyah’s masterplan, vision, and visitor opportunities.

• Ministry of Culturemoc.gov.saLearn about cultural initiatives and Saudi heritage efforts.

• Visit Saudivisitsaudi.comPlan your next trip to Diriyah and other top destinations.

  
  

15 Frequently Asked Questions

1. What is Diriyah Tan?

Diriyah Tan is a new color created by Diriyah Company and Pantone to represent the heritage and identity of Diriyah.

2. Why was Diriyah Tan created?

It was developed to reflect Diriyah’s cultural significance, traditional architecture, and its role in Saudi Arabia’s Vision 2030.

3. What inspired the color?

The tone draws from the golden sunlight on mud-brick buildings in Diriyah, using materials from 15 historic sites.

4. What is Vision 2030’s role in this?

Diriyah Tan supports Vision 2030 by enhancing tourism, cultural identity, and global storytelling through design.

5. Is Diriyah a tourist destination?

Yes, it is a major cultural and tourism hub aiming to welcome 50 million visitors annually by 2030.

6. What does At-Turaif represent?At-Turaif is a UNESCO site that showcases the birthplace of the first Saudi state and features historical architecture.

7. How does color support cultural diplomacy?

Color like Diriyah Tan communicates identity and heritage in a universally understood way, fostering global appreciation.

8. How does this relate to Saudi design?

Diriyah Tan strengthens Saudi Arabia’s visual language and highlights the significance of design in national identity.

9. What makes Najdi architecture special?

Najdi style uses earth-toned mud bricks, reflecting the climate, culture, and aesthetic of central Saudi Arabia.

10. Who collaborated on the project?

Diriyah Company partnered with the Pantone Color Institute to develop the symbolic color.

11. How is this color being used?

Diriyah Tan will be part of Diriyah’s branding, design elements, and cultural communications worldwide.

12. What are other Vision 2030 achievements?

Vision 2030 has led to rising tourism, expanded cultural sectors, and increased global recognition in design and diplomacy.

13. What kind of visitors does Diriyah attract?

Diriyah welcomes heritage tourists, architecture enthusiasts, scholars, and families seeking cultural experiences.

14. How does this help youth empowerment?

Diriyah Tan inspires younger generations by connecting them with their roots and encouraging leadership in design and culture.

15. Can international visitors explore Diriyah?

Absolutely. Diriyah offers immersive experiences, historic landmarks, museums, and warm hospitality for global travelers.

Discover

Experience Diriyah—where the past shines with purpose.Let Diriyah Tan guide your journey into a world of heritage, design, and inspiration. Saudi Arabia welcomes you to discover its heart—golden, timeless, and full of promise.

Factbox Summary

• Diriyah Tan: New symbolic color by Pantone and Diriyah Company

• Inspired by mud bricks and sunlight in At-Turaif

• Supports Vision 2030’s tourism and culture goals

• Attracting 50 million visitors by 2030

• Honors Najdi heritage and youth leadership

• Boosts Saudi cultural diplomacy globally