Diriyah, September 27, 2023, The Diriyah Company showcased ambitious hospitality and tourism initiatives at the 2023 Future Hospitality Summit in Abu Dhabi. They underscored the project's role in boosting annual visits to Saudi Arabia to 100 million by 2030. Recent tourist interest in Diriyah, driven by heritage and tourism sites like At-Turaif and Bujairi Terrace, signals a period of heightened activity. The region is set to captivate global travelers keen on experiencing Saudi Arabia's historical roots, including traditional Najdi architecture that honors the area's rich heritage.
At the event, the Diriyah Company presented its diverse projects, including 38 hotels featuring prestigious global brands like Armani, Six Senses, Anantara, Marriott's The Luxury Collection, Waldorf Astoria, Baccarat Hotel, and newcomers from the Aman Group. Diriyah's completion is projected to draw 50 million annual visitors and generate 178,000 direct job opportunities, aligning with Saudi Arabia's Vision 2030 goals.
Diriyah's project portfolio solidifies its position as a global tourism and hospitality leader, welcoming travelers from across the world. This aligns with Saudi Arabia's commitment to leveraging technology for enhancing resident and visitor experiences, promoting sustainability, and fostering thriving and inclusive hospitality and investment sectors.
