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Ahmed Saleh

Doha hosts GIMS, renowned for luxury, sports, and exotic cars

On October 5, 2023, Doha, Qatar, will become the stage for the prestigious Geneva International Motor Show (GIMS), an event known for showcasing an impressive array of luxury, sports, exotic, and classic cars. The spotlight of this year's show will be on EXEED's latest creation, the RX, a vehicle set to make waves in the Middle Eastern market, combining cutting-edge design with advanced Continuous Damping Control (CDC) suspension technology to deliver both aesthetics and an exceptional driving experience.


The GIMS Qatar 2023, a century-old legacy in the automotive world dating back to 1905, will host 30 renowned global automotive brands from October 5 to 14. This event is not just an exhibition; it's an Ultimate Festival of Automotive Excellence. The Doha Exhibition and Convention Center and other prominent venues in the city will come alive with a stunning display of exceptional cars. Enthusiasts will have the unique opportunity to drive or be driven in these remarkable vehicles across various breathtaking locations, from racetracks to desert dunes. Coinciding with the FORMULA 1 QATAR GRAND PRIX 2023 from October 6 to 8, GIMS Qatar aims to establish itself as the pinnacle of automotive events in the Middle East.


EXEED RX will take center stage at GIMS Qatar 2023, representing a masterpiece that embodies the "Art of Light" design philosophy, seamlessly merging technology and emotion. This design philosophy earned the RX the Gold Award at the 2022 International Design Awards (IDA), recognizing its unconventional and innovative design language. The RX's exterior is a testament to this approach, combining aesthetics with technological brilliance.


The RX's design showcases a borderless middle grille and X-shaped star track daytime running lights on the front fascia, forming the iconic Greek letter "Σ." This avant-garde style extends to diamond-shaped air intake grilles that merge with the headlight clusters, creating a visually captivating front profile.


The side profile of the RX challenges conventional SUV aesthetics with precise proportions, a fastback roof design, and optimized suspension structures for swift acceleration. Thoughtfully designed 20-inch wheel hubs enhance both handling and comfort, while hidden handles and a sleek waistline add to its sophistication.


The rear of the RX features intelligent taillights synchronized with vehicle music and a star-ring projection design for a touch of grandeur. Four exhausts underscore the model's formidable power output.


The RX embodies EXEED's commitment to a greener future, catering to the aspirations of high-end young consumers while symbolizing luxury.


As the countdown to the Doha Geneva International Motor Show begins, the EXEED RX stands as a symbol of innovation and elegance, marking a significant stride for EXEED. The RX Middle East Collaboration Press Conference on October 6 promises to reveal exclusive details, ushering in a new era of automotive excellence in the Middle East.


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