Diriyah, Saudi Arabia – December 13, 2024 – Dolce&Gabbana, the iconic Italian luxury fashion brand, has opened a new 1,500-square-meter boutique and café in Diriyah, the renowned "City of Earth." This new flagship store, one of the brand's largest globally, marks a significant milestone in the brand's continued expansion in the Kingdom, showcasing a seamless fusion of Italian luxury and the traditional Najdi architectural style. The boutique and café are located in Bujairi Terrace, Diriyah's prestigious fine dining destination, a central part of Diriyah Company’s ambitious urban transformation project.
The luxury center embodies the brand's signature Italian elegance, with bespoke displays and a dynamic ceiling system that enhances the spacious interior. Dolce&Gabbana's exclusive collections—ranging from fashion, accessories, and fine jewelry to watches, beauty products, and home décor—are prominently featured throughout the boutique. A standout section dedicated to the Abaya, a reflection of the brand's commitment to respecting and celebrating local cultural traditions, highlights Dolce&Gabbana’s thoughtful integration of global fashion with regional heritage.
Additionally, the boutique introduces DG Caffè, a café that draws inspiration from Italy’s rich culinary heritage while catering to the tastes of the Saudi market. The café, located at the heart of the boutique, offers a curated menu designed to complement the luxurious shopping experience, further enriching the brand's immersive presence in Diriyah.
Commenting on the opening, Jerry Inzerillo, Group Chief Executive of Diriyah Company, expressed enthusiasm for Dolce&Gabbana’s new addition to Bujairi Terrace. "We are excited to unveil Dolce&Gabbana’s new boutique and café, which will add an extra touch of luxury to the vibrant atmosphere of Bujairi Terrace, our premier dining and retail destination," Inzerillo stated. He further highlighted Diriyah Company’s broader vision to transform the area into "the world’s greatest gathering place" and a center for cultural tourism, with plans to feature more than 1,000 retail outlets and dining concepts spanning a vast 566,000 square meters.
Since its opening, Bujairi Terrace, located within the UNESCO World Heritage Site of At-Turaif, has attracted over 2 million visitors, including both tourists and locals, drawn to its world-class cultural, dining, and retail experiences set against the backdrop of Saudi Arabia's rich history.
Diriyah, once the historical heart of the Kingdom, is undergoing a monumental transformation by Diriyah Company into a premier live-work-play destination, home to over 100,000 residents. By 2030, Diriyah is projected to become a major hub for tourism, attracting 50 million annual visitors, driven by its cutting-edge offerings in retail, hospitality, and cultural experiences. With Dolce&Gabbana’s addition, the destination is well on its way to becoming a global benchmark for future retail and lifestyle developments.