Riyadh, October 16, 2024 – DZRT, the leading smoking-cessation brand in Saudi Arabia, has taken a major step toward its goal of promoting a smoke-free environment by partnering with the General Entertainment Authority (GEA) to sponsor Riyadh Season 2024. The agreement, signed by Badael CEO Tolga Sezer and GEA CEO Eng. Faisal Bafarat, was witnessed by GEA Chairman Turki Alalshikh, signaling the growing collaboration between health-focused initiatives and the Kingdom's flagship entertainment events.
DZRT, known as the first locally manufactured nicotine pouch brand in Saudi Arabia, offers a less harmful alternative for smokers by utilizing pharma-grade nicotine and high-quality ingredients. This innovative product is designed to help smokers reduce their dependency on traditional cigarettes, aligning with broader public health goals in the Kingdom.
During the signing, Sezer expressed his pride in partnering with Riyadh Season, which he described as "probably the most significant entertainment space in the Middle East." He emphasized DZRT’s role in creating a smoke-free experience across numerous venues, events, and activities during the season. Sezer also extended his gratitude to GEA Chairman Turki Alalshikh for his unwavering support in the mission to build a smoke-free Arabia, a vision that resonates with the Kingdom's ambitious Vision 2030 goals for enhancing the quality of life for its citizens.
The partnership is expected to significantly boost the visibility of DZRT’s smoking alternatives and further the brand’s mission to help one million people in Saudi Arabia quit smoking by 2028. Badael, the manufacturer of DZRT, is committed to producing its products in compliance with the highest international standards for quality and safety, ensuring that smokers have access to a safer alternative as they work toward quitting.
This collaboration between DZRT and Riyadh Season not only highlights the growing synergy between health initiatives and entertainment but also emphasizes the importance of promoting healthier lifestyles as a key component of the Kingdom’s social and economic transformation.