Riyadh, October 24, 2024 — The "Africa Zone" at Boulevard World has emerged as a captivating attraction for those seeking an authentic experience of African culture during Riyadh Season 2024. A highlight of this vibrant zone is the celebrated "Ethiopian Coffee," which not only symbolizes hospitality but also showcases the rich heritage of coffee preparation traditions that vary across the African continent.
Visitors to the Africa Zone can immerse themselves in the intricate process of traditional coffee making, where beans are manually roasted and ground, resulting in a flavorful brew that reflects Ethiopia's renowned quality. The coffee is served in a setting inspired by African rituals, enhancing the authenticity of the experience and allowing guests to savor each cup in a culturally rich environment.
Beyond the coffee experience, the Africa Zone is alive with live performances of traditional music and dance, contributing to a festive atmosphere that appeals to visitors of all ages. These performances celebrate the diverse cultural expressions of Africa, turning the zone into a vibrant hub of entertainment and cultural exchange.
In addition to the culinary and artistic offerings, the Africa Zone features kiosks showcasing handcrafted African products, including accessories and clothing that reflect traditional craftsmanship and unique aesthetics. This provides an opportunity for visitors to take home a piece of African culture while supporting local artisans.
The event not only honors African heritage but also aligns with Riyadh Season 2024’s overarching goal of showcasing diverse cultures from around the globe. By positioning the Kingdom as a premier tourist destination, the Africa Zone plays a vital role in promoting cross-cultural understanding and appreciation.
Boulevard World itself has undergone significant enhancements this season, with a remarkable 30% increase in size. It now boasts five new zones representing Saudi Arabia, Türkiye, Iran, Africa, and Courchevel, bringing the total number of zones to 22. This expansion includes over 300 restaurants and cafes, more than 890 retail shops, and 21 new events catering to a wide range of age groups, including theatrical performances and parades that celebrate the rich tapestry of global cultures.
As part of Riyadh Season 2024, the Africa Zone not only enriches the cultural landscape of Boulevard World but also reinforces Saudi Arabia’s commitment to fostering an inclusive environment where diverse traditions and histories can be celebrated and enjoyed by all.
