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EXEED readies for significant Geneva Motor Show debut on October 5th

Ahmed Saleh

EXEED, the automotive brand known for its commitment to innovation and excellence, is gearing up for a momentous occasion at the upcoming Geneva International Motor Show in Doha on October 5th. This event will mark the grand unveiling of the highly anticipated RX 2.0 phase product, signifying a pivotal moment for EXEED as it embarks on a tailored approach to capture the Middle East market.


The Middle East holds strategic significance for EXEED, and the company is keenly aware of the region's unique preferences and demands. As a testament to its dedication to Middle East consumers, EXEED has meticulously crafted a special edition of the RX. This edition caters to the discerning tastes of the region, featuring an array of distinctive features such as rear sunshades, retractable sunroofs, GSO rearview mirrors, and ventilated seats. These enhancements reflect EXEED's unwavering commitment to a "customer-centric" philosophy that has consistently driven its success in the Middle East market.


The EXEED RX is not just another automobile; it represents a harmonious fusion of technology and emotion, embodying the "Art of Light" design philosophy. At first glance, the RX captivates with its borderless middle grille and X-shaped star track daytime running lights. The through-type LED light strips on both sides form the Greek letter "Σ," aligning with the aesthetics favored by global high-end young consumers. The diamond-shaped air intake grille extends gracefully to both sides of the headlight cluster.


What truly sets the RX apart are its innovative design elements and forward-thinking features. The vehicle defies traditional SUV stereotypes with its harmonious proportions and sleek lines. The 20-inch wheel hubs are not just a design choice; they minimize air resistance while optimizing handling and comfort. Hidden handles and a meteor-like waistline contribute to the overall sense of fashion and sophistication.


The rear of the RX is equally captivating, boasting an intelligent light language that syncs with the vehicle's music and a star-ring projection design that exudes a sense of ritual. The quad exhausts symbolize power, while the spoiler design takes inspiration from warcraft tails, enhancing stability at high speeds.


EXEED has spared no effort in setting new benchmarks for engineering and innovation, collaborating with top European designers, engineers, and suppliers. Partnerships with industry giants like Intel, Bosch, and Magna ensure that the RX incorporates cutting-edge technologies that elevate the driving experience to new heights.


This unwavering commitment to excellence promises to deliver exceptional value to the Middle East market and cater to the demands of automotive enthusiasts. Recognizing the unique needs of the Middle East, the RX incorporates special features such as rear sunshades, retractable sunroofs, GSO rearview mirrors, and ventilated seats.


EXEED's journey in the Middle East is one of innovation, commitment, and excellence. The company has been rapidly expanding its footprint in the region, with significant milestones marking its presence in countries like Saudi Arabia, Qatar, Kuwait, and the United Arab Emirates (UAE). The Middle East journey continues to unfold as EXEED solidifies its position as a trusted brand that redefines automotive excellence.


On October 6th, the excitement continues as EXEED hosts the RX Middle East Launch Event. During this event, more exclusive information about this special edition will be unveiled, adding to the anticipation and enthusiasm surrounding EXEED's offerings in the Middle East and beyond. Stay tuned for more exciting developments as EXEED continues to shape the future of automotive innovation.


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