The stage is set for EXEED to unveil its latest automotive masterpiece, the RX, at the highly anticipated Doha Geneva International Motor Show on October 5, 2023. Positioned as the brand's flagship product in its 2.0 phase, the RX promises to revolutionize the world of high-end automobiles in the Middle East market. With a groundbreaking blend of aesthetics and performance, featuring an all-new design language and CDC suspension, this visionary vehicle represents a new era in luxury and innovation.
The EXEED RX isn't just an engineering marvel; it's a symbol of exploration and determination, designed for individuals who embody qualities like being Life Winners, Enterprising, and Explorers. These individuals represent a generation embracing diverse lifestyles and experiences, and the EXEED RX is poised to be their vehicle of choice. Here's why this vehicle is generating such excitement.
Unveiling the EXEED RX
The name 'RX' itself carries a profound meaning, as it blends 'R' for Reveal and 'X' for Unknown, encapsulating the spirit of exploration. The RX is set to take drivers to uncharted territories, redefining the concept of exploration itself. For EXEED, the RX marks a significant milestone in its journey, aiming to transform its brand image into a high-end luxury contender and solidify its influence in the market. It's not just a car; it's a strategic move to position EXEED among the elite circle of luxury brands and craft a new generation of highly sought-after products.
The visionary touch of designer Steve is evident in the RX's daytime running lights, inspired by the Greek letter "Σ." This symbolizes the absorption of past product essence and the initiation of a future product sequence. The RX serves as a testament to EXEED's evolution from version 1 to version 3, showcasing advancements in design and technology.
Capturing the essence of the RX, the campaign slogan, "Keep Exploring, CDC Never Wobbling," was chosen. "Keep Exploring" reflects the brand's commitment to exploration and resonates with the spirit of its target audience – those who eagerly embrace new experiences and diverse lifestyles. The second part, "CDC Never Wobbling," embodies the smoothness of the CDC suspension and the unwavering determination of both the brand and its customers in choosing the RX without hesitation.
The Life Winners, Enterprising, and Explorers
EXEED's journey in shaping the RX was informed by thorough user research aimed at profiling its ideal customers. These individuals can be described as Life Winners, Enterprising, and Explorers. They have achieved career success in their 30s, and their unwavering determination has been the driving force behind their accomplishments. What truly sets them apart is their eagerness to embrace diverse lifestyles and embark on new adventures.
This is precisely the image the RX aims to convey – an SUV that empowers users to explore a multitude of life scenarios while upholding the spirit of exploration. The RX is more than just a vehicle; it's a companion for those who refuse to settle and are always eager to venture into the unknown.
Join EXEED at the Doha Geneva International Motor Show
The EXEED RX is more than just an automobile; it's a testament to innovation, exploration, and the relentless pursuit of excellence. As EXEED unveiled this groundbreaking vehicle at the Doha Geneva International Motor Show on October 5th, they hosted the RX Middle East launch event. This event offered attendees a firsthand look at the future of automotive luxury and an opportunity to explore uncharted territories with EXEED.