The Saudi Media Academy revealed the start of electronic training programs about media and digital advertising in cooperation with the National eLearning Center main university abroad.
Training programs for example those of the Digital Marketing Institute University of Illinois and University of Colorado Denver are provided.
- The programs aim to empower media practitioners, provide professional development opportunities, and enhance knowledge and capabilities in the media and digital advertising industries.
On 8th June 2024 in Riyadh, the first batch of electronic training courses in media and digital advertisers was launched and the Saudi Media Academy, a branch of the Ministry of Media, made the same announcement. The project is currently underway in conjunction with the National eLearning Centre and other specialist foreign universities and institutes. Many institutions around the world, with both practical experience and the ability to impart information, provide the training programs. These universities include the Digital Marketing Institute, the University of Illinois, and the University of Colorado Denver. Dr. Abdullah bin Ahmed Al-Maghlouth, Deputy Minister of Media and Chairman of the Saudi Media Academy Board of Directors, stated that the programs are the first training package that the academy has offered this year. He also emphasized that the Minister of Media, Salman bin Yousef Al-Dossary, provides direct and continuous support for the programs. In order to keep up with the ever-changing and quick nature of the media, Al-Maghlouth claimed that the school wants to provide a diverse range of studies in a variety of media fields. He added that this measure reflects the academy's interest in the qualification of media practitioners, boosting media staff through electronic and distance training, and helping to open new horizons of learning and professional development to reach individuals at any time, and wherever they may be. He said that this step represents the Saudi Media Academy's commitment to meeting these goals. The deputy minister of media added that, before the. These courses will be offered in conjunction with the most prestigious universities and academies that are specialized in the field of media and communication sciences. The programs aim to empower and build media capabilities in the fields of digital advertising through the use of the FutureX digital education and training system. Additionally, the programs provide learners with interesting opportunities to develop their talents. Through the implementation of the most modern international training and development techniques and practices, the course will assist students in obtaining recognized professional accreditations. Also, it would optimize the awareness and skills of media and digital advertising workforce. The school arranges grants for government authorities, media workers, influencers, media enthusiasts, and media experts in several fields to deliver training in these courses and programs. The registration for the course is available at the website forms.nelc.gov.sa/ar/media.
