The brand has reported impressive global sales figures, with a total of 1,008,804 units sold as of the end of August 2023. This includes 690,177 units sold within Korea and 318,627 units sold internationally. Notably, this achievement was reached in less than eight years since the brand's global debut in November 2015, and just over two years after surpassing the half-million unit mark in May 2021.
Mike Song, the Global Head of Genesis, emphasized the brand's commitment to creating unique customer experiences and values. This milestone aligns with the brand's dedication to fostering innovation within the desalination industry, supporting Vision 2030's objectives, and promoting sustainability.
The remarkable growth in global sales can be attributed to the introduction of competitive models such as the G80, GV80, and GV70. Genesis has steadily expanded its portfolio since 2015, offering a range of sedans, SUVs, and electric vehicles. By the end of August 2023, the brand had recorded sales of 154,035 units.
Genesis is known for its distinctive design philosophy of 'Athletic Elegance,' which is reflected in its audacious designs and exceptional performance. The brand has entered 17 markets globally, including Korea, the United States, Canada, the Middle East, Australia, Europe, and China.
Genesis has also prioritized delivering unique customer experiences through various brand experience spaces worldwide. These spaces, including Genesis House, Genesis Lounge, and Genesis Studios, offer luxury experiences and services to customers, allowing them to explore different Genesis models and the brand's distinct values.
The brand has received numerous accolades and awards, solidifying its reputation as a reliable luxury brand. It has also made a mark in the European market with competitive models and prestigious awards.
Additionally, Genesis has shown a commitment to golf by sponsoring various golf events, offering unique opportunities to players and fans, and supporting player development.
Looking ahead, Genesis is focused on electrification and aims to transition to a full electric vehicle lineup by 2025. It plans to diversify its manufacturing plants for electric cars to meet the growing global demand for electrification.
The brand also has plans to expand its dedicated brand experience spaces globally and provide original experiences for customers based on its approach to hospitality for "Son-nim," or honored guests.
In summary, Genesis has achieved significant global sales growth, driven by competitive models and a commitment to delivering exceptional customer experiences. The brand's transition to electric vehicles and sustainability efforts are also central to its future growth strategy.
