Genesis unveiled the redesigned GV80 and GV80 Coupe at an exclusive event held at the Seoul Wave Art Center on Monday, 22 April 2024. These models embody the brand's fusion of tradition and innovation as well as its commitment to innovation, design, and unmatched hospitality.
Genesis proudly showcased the new models in its homeland to several regional representatives and correspondents, proving a monumental step towards bridging Korean automotive rendering to the Middle East audience. The launch saw a fully immersive experience, offering more than just a showcase but rather a vision into the Korean hospitality, known as ‘Son-nim’, which is fully embedded into the Genesis pillars and offerings.
The GV80, Genesis’ inaugural SUV that blends luxury aesthetics with cutting-edge technology, has achieved impressive sales figures of over 170,000 units in the global luxury SUV market since its debut in January 2020.
The enhanced GV80 brings the first model change in over three years, featuring the distinct signature of the base model with a comprehensive interior redesign. The model promises an elevated in-car experience with new convenience features for comfort and safety.
The brand-new luxury GV80 Coupe embodies Genesis' design philosophy of “Athletic Elegance.”
Garnering worldwide attention since the reveal of the GV80 Coupe Concept in April, the GV80 Coupe effortlessly maximizes practicality and sportiness with a distinctive design package, encompassing a dynamic exterior and a sporty, high-tech interior, complemented by a 3.5-liter gasoline turbo 48V electric supercharger (e-S/C) engine.
Omar Al-Zubaidi, CEO of Genesis Motors Middle East and Africa, comments “We are thrilled to announce the launch of our redesigned GV80 and the first coupe SUV, the GV80 Coupe. Coupled with our unwavering dedication to providing exceptional driving experiences, these new releases hold particular significance for our valued customers in the Middle East. The region's perceptive tastes and appreciation for luxury and performance inspire us to deliver vehicles that not only meet but exceed expectations.”
“We are confident that our latest coupe model and the newly designed GV80 will resonate deeply with drivers in the Middle Eastern region, embodying the essence of sophistication, style, and unparalleled craftsmanship that Genesis is renowned for,” he concludes.