Abha, December 8, 2024 – The "First Haneeth Festival," currently underway in Mahayil Governorate, is rapidly becoming a highlight of Saudi Arabia’s winter tourism scene. Located just 80 kilometers northwest of Abha, the festival has captivated both locals and tourists with its vibrant cultural and recreational offerings, set against the backdrop of the region's famously warm winter climate. Organized by the Aseer Region Municipality, the event is part of the Kingdom’s broader efforts to promote regional tourism during the winter months and provide visitors with an unforgettable cultural experience.
The festival’s diverse program combines cultural celebrations with interactive activities designed to engage and educate attendees. One of the key attractions of the event has been the cultural evenings, which provide an in-depth exploration of the Aseer region’s rich heritage and traditions. These evenings have been further enhanced by awareness workshops, offering both locals and visitors the chance to learn more about the region’s cultural legacy, historical significance, and future prospects.
On December 7, the festival featured a particularly popular evening that showcased the artistic talent of poets and writers from across the region. Participants from the neighboring Al-Qunfudah Governorate also took part in the evening, highlighting the interconnectedness of the region’s cultural fabric. Their performances not only celebrated the uniqueness of Aseer’s cultural identity but also served as a reminder of the importance of preserving and promoting these traditions for future generations.
A key element of the festival’s appeal is its focus on the region’s renowned cuisine, particularly the famous Haneeth dish. This slow-cooked lamb, traditionally prepared in a tandoor oven, is a beloved specialty of the Aseer region, and the festival offers a prime opportunity for visitors to experience its rich flavors and unique cooking methods. The festival places great emphasis on food safety and quality, ensuring that every Haneeth meal served meets the highest standards. The Food Safety Laboratory of the Aseer Region Municipality plays a pivotal role in this effort, conducting daily tests of food samples provided by festival participants. This vigilant approach guarantees that all food products adhere to stringent health and safety regulations, giving consumers peace of mind as they enjoy the festival’s culinary delights.
The success of the First Haneeth Festival is a testament to the Aseer Region Municipality’s commitment to promoting regional culture and tourism. By blending traditional celebrations with modern recreational activities, the festival is not only attracting tourists but also fostering a sense of pride among the local community. As the festival continues to unfold, it is expected to strengthen the region’s position as a key destination for winter tourism in Saudi Arabia. The First Haneeth Festival is poised to become an annual tradition, celebrating the Aseer region’s unique cultural identity and culinary excellence while promoting sustainable tourism practices that benefit both the local community and the wider Kingdom.
