On February 15th, 2024, HONGQI, China's premier luxury car brand, introduced its C-class SUV, the HS3, to the Middle East with a distinctive pre-sale event at Riyadh's Boulevard City. Priced at 109,900 SAR, the HONGQI HS3 aims to captivate the younger generation of consumers in the region with its attractive pricing and exceptional product features.
Riyadh's Boulevard City, known for its diverse themes including music, art, and cuisine, provided a vibrant backdrop for the pre-sale event during the grand Riyadh Season. The unveiling of the HS3 on the matrix big screens along Boulevard City drew considerable attention, making it a standout attraction in the lively neighborhood.
As the countdown concluded, the HONGQI HS3 was revealed, showcasing its young and fashionable exterior design that garnered unanimous praise from onlookers. The HS3 is positioned as an exquisitely dynamic SUV crafted by HONGQI, offering a stylish exterior, spacious dimensions, robust performance, advanced intelligent features, and comprehensive safety measures to meet the daily driving needs of young individuals and families in the Middle East.
The HS3, the latest addition to HONGQI's lineup, reflects the brand's commitment to detail, featuring a fashion-forward, dynamic, and exquisite design aligned with the aesthetic preferences of the younger generation in the Middle East. With substantial dimensions and an extra-long wheelbase, the HS3 promises both a prestigious appearance and enhanced interior space, ensuring a comfortable driving experience.
Under the hood, the HS3 is equipped with a 2.0T engine generating 185kW of maximum power and 380N·m of peak torque. Its AISIN 8-speed automatic transmission enhances the driving experience, providing exceptional handling pleasure. The intelligent features include an Around View Monitor (AVM) function, automatic parking, and Senior Adaptive Cruise Control (SACC), demonstrating a commitment to innovation and convenience.
In terms of safety, the HS3 boasts a high-strength safety body with a 30% improvement in impact resistance compared to standard vehicles. Equipped with six standard airbags and pretensioned seatbelts, the HS3 prioritizes comprehensive safety protection for every user.
On the same day, HONGQI took center stage at the Ball of Arabia, the Middle East's premier fashion event hosted by VOGUE, as the official automotive partner. Featuring flagship models, the E-HS9 and H9, HONGQI's presence at the fashion gala further emphasizes its fashionably luxurious appeal, aligning with the brand's focus on the young consumer demographic in the Middle East.
With the official start of its pre-sale, the HONGQI HS3, embodying the brand's latest philosophy and technology, is poised to offer Middle Eastern users an exceptional driving experience. Anticipated to make a significant impact in the entry-level luxury SUV market, the HS3 represents HONGQI's commitment to setting new standards in the automotive industry.
