Jeddah, January 11, 2025 – stc Group, in collaboration with the Ministry of Sport, has launched a groundbreaking initiative aimed at enhancing the football experience for visually impaired individuals during the Spanish Super Cup held in Jeddah. This pioneering initiative underscores stc Group’s commitment to using innovative technology to foster inclusivity, accessibility, and social sustainability within the Kingdom of Saudi Arabia.
In a significant move that blends technology and social good, stc Group unveiled a state-of-the-art interactive board designed to provide visually impaired fans with an immersive match experience. The board, equipped with tactile indicators, tracks the ball's movement in real time, ensuring fans can follow the match with greater ease and understanding. In addition to the tactile features, comprehensive live audio descriptions will provide real-time commentary, offering a detailed account of every play, goal, and critical moment, allowing visually impaired supporters to engage fully with the game.
This initiative represents a monumental leap in ensuring that sports, especially large-scale international events, are accessible to all, regardless of physical limitations. The partnership with the Ministry of Sport further solidified the commitment to inclusivity, as they provided free tickets and designated seating for visually impaired fans and their companions, ensuring a seamless and enjoyable experience for all attendees. These thoughtful measures allow fans to not only experience the excitement of the Spanish Super Cup but to immerse themselves in the atmosphere of the event, fostering a deeper connection to the game.
In its official statement, stc Group highlighted the alignment of this initiative with the Kingdom of Saudi Arabia’s broader vision to host major international sporting events in the future. “This initiative reflects our unwavering dedication to inclusivity and social sustainability,” stated the release. “By utilizing cutting-edge technologies to enhance the experience of visually impaired fans, stc Group reaffirms its commitment to creating a more inclusive and sustainable future for all members of society.”
The effort marks a significant milestone in Saudi Arabia’s journey towards becoming a global hub for sports and entertainment, with inclusivity being a central pillar in this transformation. As the Kingdom prepares to host more international events in the coming years, initiatives like this highlight the country’s growing reputation as a leader in the integration of technology and social responsibility within the global sports arena.
