Taif, January 03, 2025 – Taif Governorate is preparing to host the highly anticipated Rose and Aromatic Plants Global Forum in early April at the picturesque Al-Hada Mountains. The forum aims to elevate the global profile of Taif roses, renowned for their unique fragrance and cultural significance, by bringing together local and international stakeholders to explore innovative solutions for their development and marketing.
This prestigious event is designed to promote a diverse range of cultural, tourism, and entertainment opportunities, with a particular emphasis on driving the economic transformation of the rose industry in Taif. The forum will serve as a platform to foster collaboration between government entities, businesses, and academic institutions, enabling participants to exchange expertise, showcase innovations, and explore new avenues for the growth of roses and aromatic plants. Through these efforts, the forum seeks to unlock the full potential of the rose industry and expand its global reach, contributing to the achievement of Saudi Arabia’s Vision 2030 objectives.
In addition to its focus on economic development, the forum will feature several scientific sessions that delve into the economic and environmental significance of Taif roses and aromatic plants. These discussions will explore their role in attracting tourists, stimulating local businesses, and preserving cultural heritage. With over 550 million roses currently harvested annually from Taif’s fertile farms, the forum will also highlight ambitious plans to increase this number to more than 2 billion roses annually by 2030, underscoring the region’s growing importance in the global flower market.
The Rose and Aromatic Plants Global Forum represents an exceptional opportunity to not only celebrate the rich history and cultural importance of Taif roses but also to catalyze a new era of economic and environmental sustainability in the region. By focusing on innovation and collaboration, the event aims to strengthen Taif’s position as a leading hub for the production and marketing of roses, aligning with Saudi Arabia’s broader economic diversification goals under Vision 2030. This forum promises to be a milestone in the development of the flower industry and a significant contribution to the Kingdom’s economic and cultural future.
