Jeddah, March 05, 2024, The Jeddah Historical Program is actively participating in ITB Berlin, the world's premier travel trade show taking place from March 5 to 7. The primary objective is to showcase ongoing efforts to rejuvenate the historic Jeddah area, a UNESCO World Heritage Site.
ITB Berlin serves as a global gathering for tourism and travel professionals, establishing itself as the largest event of its kind worldwide. At the exhibition, the Jeddah Historical Program will draw attention to the 34 heritage hotels situated in the historic Jeddah area. These hotels aim to provide visitors with "unique and authentic experiences" by seamlessly integrating tradition, history, and modern amenities.
Participating in ITB Berlin is part of the Jeddah Historical Program's broader strategy to establish a robust presence in major international tourism and travel events. The goal is to promote the historical significance of the Jeddah area and showcase Saudi Arabia's rich cultural heritage.
By presenting the exceptional experiences offered by the heritage hotels, the program aspires to position Jeddah as a leading destination on the cultural tourism map. Through these efforts, it seeks to capture the attention of visitors from around the world, contributing to the broader recognition and appreciation of Saudi Arabia's cultural and historical treasures.
