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  • Ahmad Bashari

Join the Badael Company's Initiative and Make a Promise for a Smoke-Free Saudi Arabia by signing here.


A PIF company, Badel, has organized an event to take place on June 1,2020. A clean air campaign is to be launched in the country, aimed at eliminating smoking.


Substitutes in the form of DZRT nicotine packets will be provided by Badael to help one million Saudi citizens quit smoking by the year 2028.


Clear the Air' promise involves assurance of pure air, environmental protection, smoking cessation and taking care of children too.



June 1, 2024, Riyadh. Badael is a PIF company that is starting the "Clear the Air" campaign on the same day as it marks "World No Tobacco Day" and celebrates its first anniversary.


Governments, businesses, and individuals are encouraged to work together to make Saudi Arabia smoke-free.Badael aims to lower the number of smokers by providing less dangerous alternatives, in line with the Quality of Life Vision 2030. Being the pioneer in Saudi Arabia to produce DZRT nicotine pouches, the company is leading the charge to assist one million Saudis in quitting smoking by the year 2028. In its inaugural year of business, Badael achieved a number of noteworthy accomplishments, including setting up and growing its production capacity and investing heavily in R&D to improve its product line. Badael was founded with the mission to help about 300,000 people switch from tobacco to its products.


It has since expanded its distribution networks and fulfilled one million e-commerce purchases. The success of Badael shows a commitment to the advancement of public health, a relentless focus on reaching the goal, and dedication to bringing new ideas and future growth. To bring a smoke-free environment in Saudi Arabia, the Clear the Air pledge is collecting signatures from individuals, groups, and government institutions. This collective effort will contribute to the better health of Saudi society and, at the same time, reduce the consumption of tobacco drastically.


Promoting clean air, protecting the environment, safeguarding youth, supporting those who are trying to quit, and promoting awareness of the risks posed by smoking are among the commitment's highest priorities. By visiting the Badael website and making the pledge, you are helping things change. Badael CEO Tolga Sezer says World No Tobacco Day serves as a reminder that an improved future for the Kingdom is a necessity. This day serves as a powerful reminder of both of these things.


Badael is leading the charge in getting smokers off an extremely dangerous habit by 2028 using low-risk alternatives such as DZRT nicotine pouches. We are launching the 'Clear the Air' campaign in line with the celebration of this day, which aims to raise awareness of the importance of our mission and encourage people to participate in the cause. By signing the pledge, you are committing to save our youth, ensure clean air, respect our environment, assist people who are trying to quit smoking, and help raise awareness of the dangers of smoking. Together, we can make sure that everyone has a brighter and smoke-free future."June 1, 2024; Riyadh. In honor of "World No Tobacco Day," which falls on May 31, Badael, a PIF Company, announces the start of the "Clear the Air" campaign.


The project aims at creating a smoke-free Saudi Arabia by encouraging cooperation between individuals, groups, and governments. Badael wants to reduce smoking in line with Saudi Arabia’s Quality of Life Vision 2030 by giving out alternatives that are less harmful. The company’s introduction of DZRT nicotine pouches locally has thereby set off a movement towards cessation- those who want to join can do so through contacting their hotline. As a result one million Saudis should have stopped the habit using these products by 2028.


 In its first year of operation, Badael established and expanded its manufacturing capacity and made significant investments in research and development to enhance its range of products. Since its founding, the business has grown e-commerce to one million orders, helped around 300,000 people move away from tobacco to their products, and increased its distribution networks. These successes underline Badael's commitment to public health, underscore the unrelenting pursuit by the company toward its goal, and underline its commitment to further expansion and innovation.


The 'Clear the Air' promise toward a smoke-free Saudi Arabia is open to individuals, groups, and governmental agencies. The combined goal of this coordinated effort is to improve the general well-being of the Saudi society and to further reduce tobacco use by a wide margin. Save the children, step up for fresh air, give aid to those wishing to stop smoking, and promote the environment by telling people about smoking's adverse effects. Go to Badael website and click on the pledge button to take action World No Tobacco Day provides an important opportunity for us to construct a greater destiny for Saudi Arabia.


Using low-risk substitutes like DZRT nicotine pouches, Badael is spearheading the fight to wean smokers from an incredibly dangerous habit by 2028. We start the 'Clear the Air' campaign to raise awareness of the significance of our objective and inspire everyone to support it as we honor this day. By taking the pledge, you commit to educating others about the dangers of smoking, supporting those who wish to give up, safeguarding our children, supporting clean air initiatives, and showing respect for our environment. By working together, we can create a future free from smoking for everybody.



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