Madrid, August 17, 2023, In a groundbreaking collaboration, LALIGA, the prestigious professional football league of Spain, has joined forces with Visit Saudi to promote Saudi Arabia as a captivating and vibrant year-round destination. This strategic partnership seeks to highlight the kingdom's fervor for football while fostering cultural exchange and unity among diverse communities. In a groundbreaking partnership, Visit Saudi is set to enhance its efforts to showcase Saudi Arabia as a global tourism hotspot. The collaboration aims to shed light on the nation's remarkable growth as a top destination, its vibrant cultural heritage, its breathtaking landscapes, and its pivotal role as a hub for unparalleled sporting and cultural experiences in the world of football. In a groundbreaking development, the partnership agreement signed today serves as a testament to the deep-rooted bond between LALIGA and Saudi Arabia. Spanning an impressive span of 15 years, LALIGA matches have captivated the hearts of countless football enthusiasts throughout the Kingdom. Notably, this enduring connection has seen Saudi football players showcase their skills on Spanish soil, while Spanish players have graced the Saudi league with their presence. Furthermore, the fervor for LALIGA has reached such heights that Saudi Arabia now boasts an impressive count of six official fan clubs dedicated to supporting various LALIGA teams.
In a recent statement, esteemed LALIGA Ambassador Iker Casillas expressed his admiration for the remarkable progress of sport and sporting events in Saudi Arabia. Casillas emphasized that this development not only enhances the allure of the destination but also contributes to its cultural richness and breathtaking natural scenery. The newly formed partnership is poised to achieve resounding success in its endeavor to unite and captivate not only football enthusiasts but also sports aficionados at large, along with a surge of new followers. In a remarkable display of passion and enthusiasm, Saudi Arabia has wholeheartedly embraced the sport of football, propelling it to unprecedented heights as the most widely played and ardently followed activity throughout the nation. Notably, the level of engagement among the younger generation, specifically those under the age of 30, has been steadily on the rise, further solidifying the country's fervent dedication to the beautiful game. The highly popular LALIGA has garnered a massive following in Saudi Arabia, solidifying its status as one of the most-watched leagues in the country. In a move that aims to bolster this already strong bond, LALIGA has joined forces with Visit Saudi, a collaboration that is set to ignite the aspirations of young Saudi footballers, motivating them to strive for a future playing for esteemed LALIGA teams. LALIGA, with its extensive global reach, offers a remarkable platform that holds immense value for the country.
In a statement released today, LALIGA Executive Director Oscar Mayo expressed the organization's unwavering dedication to propelling sports and football science in the Arab world. Mayo emphasized the significance of expanding their presence, along with their clubs, in a globally recognized sports hub. He confidently asserted that this extraordinary partnership will deeply resonate with fans, evoking powerful emotions and instilling a sense of unity through the unifying power of football. In a world where borders often divide, football and travel have emerged as a harmonious duo, seamlessly intertwining to bridge the gaps between cultures across the globe. These two powerful forces, when combined, create a unique synergy that goes beyond mere entertainment, serving as a catalyst for connection and unity among people from all walks of life. In a recent statement, Fahd Hamidaddin, the CEO of the Saudi Tourism Authority, emphasized the unifying power of both football and travel. According to Hamidaddin, these two elements have the ability to transcend cultural boundaries and bring people together. In Saudi Arabia, there exists a vast multitude of fervent football enthusiasts. With the ongoing efforts to establish a vibrant and engaging year-round locale replete with a plethora of cultural festivities, the anticipation of hosting global visitors for an unparalleled amalgamation of sports and cultural exchange is palpable. This momentous occasion is poised to become the grandest convergence of its kind in the annals of sports, serving as a catalyst to showcase the wonders of Saudi Arabia to the international community while simultaneously facilitating a reciprocal process of introducing the world to the rich tapestry of Saudi culture." In an ambitious move, a groundbreaking partnership has been forged to redefine the realm of brand activation. This dynamic collaboration is set to transcend conventional boundaries as it embarks on a multitude of captivating endeavors. The inaugural event promises to be nothing short of spectacular, capturing the attention of audiences far and wide. Moreover, a series of captivating activities are slated to take place within the Kingdom, with the ultimate objective of forging a closer bond between LALIGA and Saudi Arabia. LALIGA and Visit Saudi have joined forces in a strategic collaboration aimed at highlighting the remarkable tourism attractions of Saudi Arabia. Through this partnership, the two entities will work together to captivate a wide range of visitors, including those from the local, regional, and global communities.
An exciting venture is set to unfold, driven by a combination of innovative partnerships, insightful collaborations, impactful sponsorship arrangements, premium digital content, and immersive consumer events. The aim is to create an experience that captivates the audience and maximizes their engagement. In a groundbreaking collaboration, LALIGA is set to revolutionize football-driven tourism. With their unparalleled expertise, they aim to spark a renewed interest in this unique form of travel by offering unparalleled experiences that will captivate sports enthusiasts. This partnership seeks to create a vibrant connection between football fans, tourism, and cultural destinations, enriching the overall appeal of this exciting venture.
