Ma’aden Debuts New Brand Identity with the Slogan ‘Unearth Tomorrow’
- Abida Ahmad
- 1 day ago
- 4 min read
Maaden Rebrands to Shape the Future
This article unveils the Saudi Arabian Mining Company’s (Maaden) bold new brand identity, reflecting its pivotal role in shaping the Kingdom’s mining future. It underscores how Maaden is aligning with Vision 2030, blending innovation and heritage to drive economic diversification, inspire generations, and elevate Saudi Arabia’s global standing in the industrial sector.
Unearthing Tomorrow: A New Era for Saudi Mining
On April 24, 2025, Maaden—the Saudi Arabian Mining Company—launched its new brand identity, symbolizing a major step toward a future defined by innovation, sustainability, and national pride. The updated identity features a modern logo combining the infinity symbol with the Arabic letter “م” and the English “M”, visually uniting Maaden’s Saudi heritage and global ambition.
Under the new tagline “Unearth Tomorrow,” Maaden emphasizes its role in unlocking the Kingdom’s mineral wealth while empowering industrial growth, creating long-term impact, and nurturing local talent. CEO Bob Wilt hailed the rebrand as a milestone moment, signaling Maaden’s commitment to transformation and global leadership in mining innovation.
This shift highlights Maaden’s integral role in achieving the goals of Vision 2030, supporting non-oil GDP growth, creating jobs, and securing a sustainable, tech-powered future for Saudi Arabia.
Vision 2030 in Motion
Maaden’s new identity is more than visual—it represents national progress:
Economic Diversification: Expanding mining reduces oil dependency and stimulates industrial innovation.
Global Aspirations: Positioning Saudi Arabia as a top-tier international mining hub.
Talent Empowerment: Investing in Saudi youth through jobs, innovation, and training.
These actions align with the Kingdom’s commitment to building a safe, opportunity-rich society, deeply rooted in values and forward-thinking strategies.
Legacy Meets Innovation
As one of the world’s fastest-growing economies, Saudi Arabia leads in infrastructure, women's empowerment, and digital transformation. Maaden’s evolution reflects the Kingdom’s unity, strength, and adaptability, driving progress from its rich desert lands to global partnerships in mining and beyond.
Saudi Arabia Welcomes Global Collaboration
Saudi Arabia warmly invites global investors, innovators, and industry experts to explore the Kingdom’s vast mineral opportunities, advanced infrastructure, and world-class business environment.
Gratitude from KSA.com
KSA.com’s Mission
Bringing Saudi Arabia to the world and the world to Saudi Arabia.
Fully aligned with Vision 2030, on track to become the Kingdom’s largest platform by 2030.
Discover
Join Saudi Arabia’s transformation. Discover how Maaden and the Kingdom are building a sustainable, thriving future—by unearthing tomorrow today.
3 Helpful Government Links
www.maaden.com.sa — Maaden Official Site: Vision, projects, and investment opportunities
www.vision2030.gov.sa — Vision 2030 Portal: National development plans and mining sector goals
www.investsaudi.sa — Invest Saudi: Resources for mining and industrial investment
Factbox
Event: Maaden unveils new brand identity
Date: April 24, 2025
Tagline: Unearth Tomorrow
Highlights: Heritage-meets-innovation visual identity
Vision 2030 Impact: Boosts non-oil GDP, talent development, global outreach
CEO Statement: A milestone moment for Saudi mining and national transformation
FAQs
What is Maaden?
Maaden is the Saudi Arabian Mining Company, a key player in advancing mining and industrial innovation across the Kingdom and beyond.
What does Maaden’s new brand represent?
It symbolizes unity, growth, and the fusion of Saudi heritage with a future-oriented global vision through the tagline "Unearth Tomorrow."
How does Maaden support Vision 2030?
By driving economic diversification, creating jobs, and supporting sustainable growth beyond oil through world-class mining development.
What is the meaning of the new logo?
The logo combines the Arabic “م” and English “M” within an infinity symbol—representing legacy, future, and endless opportunity.
Why did Maaden rebrand now?
To mark a new era of innovation, global outreach, and alignment with Saudi Arabia’s transformation under Vision 2030.
Who is Maaden’s CEO?
Bob Wilt is the current CEO of Maaden, guiding the company through transformative growth and strategic innovation.
What sectors does Maaden operate in?
Maaden engages in gold, phosphate, aluminum, and industrial minerals, supporting diverse sectors and global supply chains.
How does Maaden support Saudi talent?
Through job creation, training programs, and innovation hubs that prepare Saudis for high-impact careers in mining and tech.
What is the tagline "Unearth Tomorrow" about?
It reflects Maaden’s commitment to harnessing mineral resources today to shape a sustainable, innovative future.
Is Maaden open to international investors?
Yes, Maaden actively seeks global partnerships in mining, technology, sustainability, and infrastructure.
How does Maaden protect the environment?
By adopting sustainable practices, using advanced technologies, and committing to responsible resource development.
What is Saudi Arabia’s mining potential?
The Kingdom holds over $1.3 trillion in untapped mineral resources, making it one of the most promising mining frontiers.
Where can I learn more about Maaden projects?
Visit www.maaden.com.sa for detailed insights into operations, partnerships, and sustainability goals.
What impact will this have on Saudi youth?
It opens new pathways in high-tech industries, engineering, and sustainable careers aligned with the nation’s growth strategy.
How is Saudi Arabia modernizing its mining sector?
Through digitization, global collaboration, talent development, and creating regulatory frameworks that attract investment.
