Cairo, December 4, 2024 – The Saudi Export Development Authority (SEDA) is making a significant mark at the Food Africa and Pacprocess Middle East Africa (MEA) 2024 exhibitions, being held in Cairo, Egypt from December 3 to 5, 2024. The Authority has set up an impressive pavilion under the banner "Made in Saudi", where it is proudly showcasing the products of 35 leading Saudi companies. These prominent international events, which focus on the food, packaging, and processing industries, serve as a strategic platform for promoting Saudi Arabia's export capabilities and increasing the global visibility of the Kingdom's industries.
The exhibitions bring together a wide range of international businesses, experts, and professionals, providing a unique opportunity for Saudi companies to engage with stakeholders from across the Middle East, Africa, and beyond. This presence at such renowned events aligns perfectly with the Saudi Export Development Authority’s (SEDA) broader strategy to expand the global footprint of Saudi products, particularly in key markets in Africa. By participating in these high-profile exhibitions, SEDA seeks to foster greater awareness of Saudi Arabia's manufacturing potential and its capacity to deliver high-quality products to international markets.
The main objectives of Saudi Arabia's participation are twofold: first, to strengthen the Kingdom's standing in global trade and second, to provide Saudi exporters with new opportunities to expand their reach into the African market. Africa, with its rapidly growing economies and increasing demand for quality goods, presents a particularly lucrative opportunity for Saudi exporters looking to diversify their customer base and increase market penetration. Through this initiative, the Saudi Export Development Authority is not only showcasing the quality and competitiveness of Saudi products but also highlighting the diversity and innovation present within the Kingdom’s manufacturing sectors.
The products featured at the "Made in Saudi" pavilion reflect the country's commitment to producing high-quality goods across a wide array of industries. From food products that meet global standards to advanced packaging solutions and processing technologies, the Kingdom is positioning itself as a key player in these vital sectors. SEDA’s active participation in these global events emphasizes Saudi Arabia's efforts to build stronger trade relationships, attract new investment, and enhance export opportunities, thereby contributing to the realization of Saudi Vision 2030.
In addition to showcasing products, SEDA’s involvement also aims to foster direct dialogue between Saudi exporters and key international buyers, distributors, and industry professionals. By participating in these exhibitions, the authority is playing a pivotal role in connecting Saudi businesses with potential partners, while also positioning Saudi Arabia as an attractive hub for trade, investment, and business collaborations in the food, packaging, and processing industries.
The Food Africa and Pacprocess MEA exhibitions provide a dynamic platform for the Saudi Export Development Authority and its partner companies to make a lasting impact on the global stage, reinforcing the Kingdom’s growing presence in international markets and highlighting its commitment to trade excellence and export growth.