Maya El Khoury, the General Manager leading Audi Lebanon's team, has steered the brand to remarkable success against formidable odds. Amid economic turbulence, political uncertainties, and the COVID-19 pandemic's unprecedented impact, her strategic approach focused on increasing brand awareness, pioneering electrification programs, and securing market share, rather than reducing business operations.
Under Maya's leadership, Audi Lebanon's resurgence has been notable, achieving and surpassing pre-crisis sales targets and revenue levels, showcasing the team's commitment to delivering exceptional customer experiences and taking proactive initiatives. Collaborative teamwork and a resilient mindset have been instrumental in navigating challenges and achieving remarkable milestones.
The After Sales operations witnessed significant growth under Maya's guidance, reintroducing the brand to former clients and enhancing customer retention rates by an impressive 70% by the end of 2023. The team's dedication and achievements were recognized with prestigious accolades such as "After Sales Team of the Year" for three consecutive quarters.
Maya's journey into the automotive industry has been characterized by passion, dedication, and a willingness to challenge norms. Her transition into the automotive vertical, despite industry challenges and stereotypes, has been marked by strategic vision and hands-on involvement in daily operations. Her open-door policy and motivation strategies have fostered a culture of collaboration and resilience within the team.
Audi Lebanon's venture into the electric vehicle space under Maya's leadership has been groundbreaking, with 16% of total new car sales being electric vehicles by September 2023, surpassing sales targets significantly. Strategic partnerships, such as the one with Siemens for optimal charging solutions, reflect Maya's commitment to advancing the electric mobility agenda.
Looking ahead, Audi Lebanon, under Maya's visionary guidance, is set to transform its facilities into state-of-the-art progressive experience spaces, aligned with the commitment to pioneering sustainable electric mobility. Maya's story exemplifies resilience, innovation, and a commitment to progress, positioning Audi Lebanon as a driving force in the automotive industry under her visionary leadership.
