The MINI Aceman Concept, the inaugural all-electric crossover model within the new MINI lineup featuring groundbreaking design and technological advancements, made its Middle East debut earlier this month at the 11th Middle East Film & Comicon in Abu Dhabi, the region's largest pop culture festival.
The new Aceman Concept represents the first MINI crossover model in the premium small cars segment, boasting a striking design with all-electric propulsion. Its design language is characterized as "Charismatic Simplicity," offering a clear and minimalist aesthetic. Additionally, it introduces a new digital interior experience while utilizing materials devoid of leather or chrome.
Combining elements from MINI's two successful models, the MINI Cooper and the MINI Countryman, the MINI Aceman Concept presents a modern take on a crossover with agility and a confident presence.
The MINI Aceman Concept embraces all-electric performance and introduces independent sound design for the first time, enhancing the driving experience with three unique Experience Modes: Personal Mode, Pop-Up Mode, and Vivid Mode.
The vehicle's distinctive front features a closed central grille surrounded by clear surfaces and an octagonal contour. The grille is capable of displaying graphics and animations, while light green LED contour lighting provides a distinctive signature.
Inside, the MINI Aceman Concept features surfaces made from knitted recycled textiles with vibrant color contrasts. A new OLED display serves as the central interface, marking a new design era for MINI. The dashboard, resembling a surfboard, floats horizontally and acts as a canvas for animated projections.
Yann Woisson, Head of MINI Middle East, expressed excitement about the MINI Aceman Concept's introduction in the Middle East, emphasizing the brand's commitment to electrified driving, digital technology, and sustainable mobility. The vehicle participated in the Middle East Film & Comicon with a "Pokémon Mode" theme, showcasing an immersive entertainment experience and highlighting MINI's playful spirit.
In the Pokémon-themed MINI Aceman Concept, the interior is transformed into a Pokémon wonderland, with Pikachu welcoming users from the central OLED display and visual effects extending along the dashboard. The built-in mobile cinema uses an integrated exterior projector, allowing fans to enjoy their favorite Pokémon movies.
The Middle East Film & Comicon, celebrating movies, TV, comics, art, and gaming, provides a platform for pop culture enthusiasts, featuring a gaming arena, artist alley, and festival plaza. The debut of the MINI Aceman Concept at the event exemplifies MINI's dedication to innovation and playfulness.
