Riyadh, October 09, 2023, The Ministry of Culture has reached a significant milestone by being honored with the prestigious 'Silver Dolphin' Award at the renowned Cannes Festival. This esteemed recognition is a testament to the ministry's exceptional communication campaigns dedicated to the Year of Saudi Coffee 2022. The ministry actively participated in the festival within the category of 'Films and Videos as Part of an Integrated Campaign.'
As a part of their comprehensive Saudi coffee campaign, the ministry collaborated closely with private sector entities to create three captivating films. These films beautifully captured the essence and cultural significance of Saudi coffee, showcasing the nation's rich heritage. The jury was greatly impressed by the ministry's dedication to preserving and promoting this heritage through innovative storytelling.
This year's Cannes Festival witnessed an impressive number of entries from over 45 countries, with nearly 900 submissions in total. This achievement highlights the remarkable accomplishment of the Ministry of Culture in securing the coveted 'Silver Dolphin' Award. It serves as a reaffirmation of their unwavering commitment to celebrating and safeguarding Saudi Arabia's cultural legacy on the global stage.
