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Steve Halor

Minor Hotels expands luxury Anantara brand in Saudi Arabia, debuting in Trojena


In a recent announcement, Minor Hotels, a prominent player in the hotel industry, revealed its plans to expand its prestigious Anantara brand in the Kingdom of Saudi Arabia. With an impressive portfolio of 530 hotels and resorts spread across 56 countries in various regions, including Asia Pacific, the Middle East, Europe, the Americas, Africa, and the Indian Ocean, Minor Hotels is set to make its mark in the captivating destination of Trojena. Known for its year-round mountain allure, Trojena is situated in NEOM, making it an ideal location for the upcoming Anantara debut.


NEOM, the futuristic city located at the heart of the Arabian Peninsula, is set to become the site of an extraordinary development. Nestled 50 kilometers away from the picturesque Gulf of Aqaba coast lies Trojena, a remarkable destination that will soon boast the Gulf's inaugural outdoor ski resort. With its elevated position reaching an impressive 2,600 meters, Trojena is poised to offer visitors an unparalleled experience in winter sports and recreation. But Trojena is not just about skiing. This ambitious project aims to transform the region into a vibrant hub of entertainment and culture. In addition to hosting world-class sporting events, the resort will also serve as a platform for art exhibitions, concerts, and cultural festivals, attracting visitors from near and far. As NEOM continues to push the boundaries of innovation and redefine the concept of modern living, Trojena stands as a testament to the city's commitment to providing unique and unforgettable experiences. With its breathtaking natural surroundings and a diverse range of activities, Trojena is set to become a must-visit destination for adventure seekers, art enthusiasts, and culture aficionados alike. Trojena, a picturesque destination nestled amidst a stunning mountain landscape and enveloped by nature, is poised to revolutionize the concept of luxury living and travel experiences. With its prime central location, this idyllic haven is set to become a global sanctuary for those seeking ultimate well-being and tranquility. Trojena, much like the rest of NEOM, is set to harness the power of renewable energy sources, all the while ensuring the preservation of the region's invaluable cultural and environmental legacy.


Introducing the highly anticipated Anantara resort, boasting an impressive 270 keys and set to redefine luxury accommodations. This exquisite establishment will present an array of guest rooms and suites, each thoughtfully designed to cater to the discerning traveler. Among the offerings are opulent accommodations featuring private pools, ensuring an unparalleled level of exclusivity. Moreover, guests will have the privilege of indulging in breathtaking vistas of serene lakes or majestic mountains, further enhancing their stay. The dining offerings at the establishment will encompass a diverse range of culinary experiences. Patrons will have the pleasure of indulging in not one but two specialty restaurants, each offering a unique and exquisite menu. For those seeking a more casual dining experience, an all-day dining restaurant with a captivating show kitchen will be at their disposal. Additionally, a charming café and a sophisticated high tea lounge will be available for guests to unwind and savor delectable treats. To top it all off, a rooftop Majlis café will provide a picturesque setting for patrons to enjoy their meals while taking in breathtaking views.


With a focus on catering to the needs of discerning travelers who have a diverse range of interests, the property aims to curate personalized travel experiences. Boasting a plethora of facilities, it promises to provide a home away from home for its guests. The luxurious amenities at the resort encompass an exquisite Anantara Spa, thoughtfully designed with distinct wet areas and treatment rooms for both male and female guests. Additionally, guests can indulge in the opulent offerings of multiple hammams, ensuring a truly rejuvenating experience. For those seeking to maintain their fitness regimen, a state-of-the-art fitness center awaits, while the breathtaking infinity pool provides a stunning backdrop of majestic mountains and serene lakes. Furthermore, a stargazing deck offers a unique opportunity to marvel at the celestial wonders above. Movie enthusiasts can relish in the pleasure of an outdoor cinema, while younger guests can partake in the excitement of dedicated kids and teen clubs. Moreover, a sports and activity pavilion caters to a wide range of interests, including the exhilarating sports of padel tennis, camel, and horse riding, as well as guided walks that showcase the picturesque lake and mountain surroundings. The venue will not only be easily accessible by helicopter, boasting its own on-site helipad, but it will also feature meeting and event spaces that will undoubtedly attract corporate and special events.


In a highly anticipated development, the prestigious Anantara resort is set to make its mark in the breathtaking Water Village, nestled within the Valley Cluster of Trojena. In the works is The Valley, an ambitious district in Trojena that is currently undergoing development. This visionary project aims to encompass three distinct developments, all centered around a magnificent man-made freshwater lake spanning an impressive 2.8 kilometers. The Water Village is set to revolutionize the concept of resort living by offering a plethora of exclusive residential, hospitality, and commercial experiences. This extravagant destination will not only provide a luxurious lifestyle but also serve as a hub for retail and dining opportunities.

In an exciting development, Dillip Rajakarier, the Group CEO of Minor International and CEO of Minor Hotels, has announced the forthcoming development of a luxurious Anantara property in the highly anticipated new destination of Trojena, which is a part of NEOM. Rajakarier expressed his enthusiasm for this venture, highlighting the immense potential and allure of this emerging location. Trojena has been identified as the ideal location for Anantara to showcase its renowned hospitality and distinctive approach to providing genuine, local luxury. The collaboration with NEOM presents an exciting opportunity to establish a remarkable new property in this ambitious and promising destination. The anticipation is high as both teams eagerly work together to bring this vision to life.


Trojena revolutionizes the concept of year-long ultra-luxury hospitality and mountain tourism. In a move that is set to redefine the travel landscape, the highly acclaimed Anantara brand is set to make its mark in the renowned Water Village. This exciting development promises to take the travel experience to new heights, catering to the most discerning guests. In an exciting development, the Anantara has been announced as a lavish sanctuary that will grace the shores of Trojena's pristine new lake. This idyllic location is set to become a hub of activity, boasting the Gulf's inaugural outdoor ski resort as well as hosting a plethora of world-class sporting events, art exhibitions, concerts, and cultural festivals. Philip Gullett, the esteemed Executive Director and Region Head at Trojena, shared this exciting news, further enhancing the anticipation surrounding this remarkable destination.


In a recent statement, Chris Newman, the Executive Director of NEOM Hotel Development, expressed his admiration for Anantara's ability to seamlessly blend opulence and the natural world, resulting in an extraordinary and authentic experience for their guests. They have played a crucial role in effectively positioning and cultivating numerous emerging destinations worldwide. In an enthusiastic statement, the speaker expressed their anticipation for a collaborative endeavor with Minor Hotels and Trojena. Emphasizing unity, they referred to the three entities as a single team, highlighting the excitement surrounding this new venture.

Trojena, a forthcoming city, is set to finalize its development and eagerly embrace both visitors and new residents by the end of 2026. Notably, Trojena has been chosen as the esteemed host for the Asian Winter Games, scheduled to take place in 2029. NEOM International Airport serves as the gateway to a multitude of regional and international destinations, providing travelers with convenient access to various key cities. In a future development, there are plans to connect it to NEOM's high-speed rail network as well.

For more details, readers are encouraged to visit the official website at https://www.anantara.com/en/trojena-neom.

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