Riyadh, November 19, 2024 – The Mohammed bin Salman Nonprofit City, widely recognized as Misk City, has taken a significant step toward advancing smart city technologies, sustainability, and youth empowerment by signing a memorandum of understanding (MoU) with Samsung Electronics Saudi Arabia. This strategic collaboration seeks to harness the expertise of both entities to drive innovation, integrate advanced technologies, and cultivate local talent to shape the future of urban development in Saudi Arabia.
The MoU was signed by David Henry, CEO of Misk City, and Hendrick Lee, President of Samsung Electronics Saudi Arabia, during the Misk Global Forum. This annual event, dedicated to fostering youth engagement and innovation, served as a fitting backdrop for the agreement, which underscores a shared commitment to empowering the next generation and fostering technological advancements.
The partnership focuses on several strategic pillars, including knowledge exchange, the development of smart city solutions, and targeted youth training programs aimed at building a tech-savvy workforce. A key feature of the collaboration is the design and delivery of initiatives that enhance the skills of Saudi youth in smart city applications. These programs will take place within Misk City, which has established itself as a leading hub for education, innovation, and talent development in the Kingdom.
Samsung Electronics Saudi Arabia is also exploring plans to establish a state-of-the-art showroom and interactive experience center within Misk City. This proposed facility will showcase cutting-edge, AI-powered smart technologies, providing visitors with immersive demonstrations of smart home and office environments. Additionally, the center will offer insights into future innovations, highlighting the potential of technology to transform urban living.
Through this collaboration, Misk City and Samsung Electronics aim to create a sustainable, technology-driven ecosystem that not only enriches the lives of its residents but also sets a benchmark for smart cities globally. The partnership aligns closely with Saudi Vision 2030, emphasizing innovation, sustainability, and the empowerment of youth as critical components of the Kingdom’s ambitious development goals.